
INTRODUCING
JOHNNIE WALKER BLUE LABEL WELCOMES CALLUM TURNER AS GLOBAL AMBASSADOR
Johnnie Walker Blue Label proudly introduces Callum Turner as its Global Ambassador, marking the beginning of a year-long partnership celebrating progress, craftsmanship and the moments that matter.
Recognised for his quietly magnetic screen presence and effortless style, Callum takes fans into the celebrations, rituals and reflections that mark the moments that matter, echoing the rarity and refinement of Blue Label itself.

BEHIND THE MOMENTS THAT MATTER
UNGUARDED VIDEOS AND INTIMATE PORTRAITS
With three summer films and a television series on the horizon, Callum's rise is impressive. He can currently be seen in the independent features Rose Bush Pruning and Rose of Nevada, and will star in the upcoming, highly anticipated One Night Only, with the Apple TV+ adaptation of Neuromancer to follow next year. It is a trajectory that aligns with the kind of progress Johnnie Walker has been championing for over two centuries.
The collaboration celebrates Callum as a leading man through a series of unguarded videos and intimate portraits, as he raises a glass and puts Johnnie Walker Blue Label at the heart of every celebration, big or small.

MOMENTS AND MILESTONES
WHERE RARE CRAFT MEETS ICONIC CELEBRATION
Renowned for its remarkable depth of character, Johnnie Walker Blue Label is crafted for moments worth savouring, whether stirred into a perfect Manhattan, shared at an intimate dinner or raised to toast a personal milestone with those who matter most.
Across the partnership, Callum travels to Scotland with Johnnie Walker Blue Label on a trip of discovery, uncovering a remarkable whisky shaped by rarity, craft and taste.
Only 1 in 10,000 casks from Johnnie Walker's unparalleled reserves of ageing Scotch, including some from long-closed 'ghost' distilleries, is judged to have the remarkable depth of character needed for Blue Label. The result is a whisky of exceptional smoothness and refinement.

"Johnnie Walker Blue Label is the first bottle I reach for when celebrating with my mates, and now to officially be in partnership is a real honour."
Callum Turner

CALLUM'S SIGNATURE SERVE
JOHNNIE WALKER BLUE MANHATTAN
Discover the Johnnie Walker Blue Label Manhattan, a perfectly balanced, luxurious serve for celebrating progress and savouring life's most meaningful moments.

