Pulp Future
reinvent page desktop Close up of Johnny Walker Black Label bottle with colourful balls swirling around it
Pulp Future

WELCOME TO THE BOTTLE OF TOMORROW

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The Johnnie Walker paper-based bottle will change spirits packaging forever. 

Made from sustainably sourced wood pulp, it’s our first recyclable paper-based spirits bottle. We can’t wait to introduce you to it.

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Pulp Facts
Johnny Walker Black Label bottle surrounded by colourful balls
RENEWABLE01/05
The Johnnie Walker paper-based bottle is made using wood pulp drawn from certifiably renewable sources. The bottle is also made using renewable energy.
Johnny Walker Black Label bottle surrounded by colourful balls
RECYCLABLE02/05
When you’re finished enjoying the whisky, the bottle can be dropped into your regular paper recycling bin.
Johnny Walker Black Label bottle surrounded by colourful balls
RESPECTFUL03/05
Because we’re using natural materials, the Johnnie Walker paper-based bottle has a lower carbon footprint than typical spirits bottles made from glass. It’s also 75% lighter.
Johnny Walker Black Label bottle surrounded by colourful balls
WORLDWIDE04/05
We’re trialing our first Johnnie Walker paper-based bottle this year and have big plans to introduce it to the rest of the world very soon.
Keep Walking Stamp
How Johnny Walker bottles are made
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Johnnie Walker

NEXT STEPS INITIATIVE

Johnnie Walker

NEXT STEPS INITIATIVE
When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.