Pulp Future
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Pulp Future
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WELCOME TO THE BOTTLE OF TOMORROW

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The Johnnie Walker paper-based bottle will change spirits packaging forever. 

Made from sustainably sourced wood pulp, it’s our first recyclable paper-based spirits bottle. We can’t wait to introduce you to it.

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Pulp Facts
Johnny Walker Black Label bottle surrounded by colourful balls
RENEWABLE01/05
The Johnnie Walker paper-based bottle is made using wood pulp drawn from certifiably renewable sources. The bottle is also made using renewable energy.
Johnny Walker Black Label bottle surrounded by colourful balls
RECYCLABLE02/05
When you’re finished enjoying the whisky, the bottle can be dropped into your regular paper recycling bin.
Johnny Walker Black Label bottle surrounded by colourful balls
RESPECTFUL03/05
Because we’re using natural materials, the Johnnie Walker paper-based bottle has a lower carbon footprint than typical spirits bottles made from glass. It’s also 75% lighter.
Johnny Walker Black Label bottle surrounded by colourful balls
WORLDWIDE04/05
We’re trialing our first Johnnie Walker paper-based bottle this year and have big plans to introduce it to the rest of the world very soon.
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How Johnny Walker bottles are made
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Sustainability is a global challenge. We all have to come together to make a difference and collaboration is key. Pulpex was created by Diageo and Pilot Lite coming together, enabling us to work with other leading organisations to drive more sustainable packaging solutions for the future.

Samantha Newby, Global Head of Brand Sustainability

Find out more about the steps we're taking

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01/03 Reinvent
We’re pushing boundaries to find new and creative ways to reduce our footprint.
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02/03 Restore
We’re working with committed partners to help protect and restore the natural landscape.
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03/03 Reduce
We’re shrinking our carbon footprint, the amount of water we use, and focusing on renewability and reusability.
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Johnnie Walker

NEXT STEPS INITIATIVE

Johnnie Walker

NEXT STEPS INITIATIVE
When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.
Find out more