Pulp Future
Pulp Future
WELCOME TO THE BOTTLE OF TOMORROW
The Johnnie Walker paper-based bottle will change spirits packaging forever.
Made from sustainably sourced wood pulp, it’s our first recyclable paper-based spirits bottle. We can’t wait to introduce you to it.
Pulp Facts
RENEWABLE
The Johnnie Walker paper-based bottle is made using wood pulp drawn from certifiably renewable sources. The bottle is also made using renewable energy.
RECYCLABLE
When you’re finished enjoying the whisky, the bottle can be dropped into your regular paper recycling bin.
RESPECTFUL
Because we’re using natural materials, the Johnnie Walker paper-based bottle has a lower carbon footprint than typical spirits bottles made from glass. It’s also 75% lighter.
WORLDWIDE
We’re trialing our first Johnnie Walker paper-based bottle this year and have big plans to introduce it to the rest of the world very soon.
Sustainability is a global challenge. We all have to come together to make a difference and collaboration is key. Pulpex was created by Diageo and Pilot Lite coming together, enabling us to work with other leading organisations to drive more sustainable packaging solutions for the future.
Find out more about the steps we're taking
01/03
Reinvent
We’re pushing boundaries to find new and creative ways to reduce our footprint.
02/03
Restore
We’re working with committed partners to help protect and restore the natural landscape.
03/03
Reduce
We’re shrinking our carbon footprint, the amount of water we use, and focusing on renewability and reusability.
Johnnie Walker
NEXT STEPS INITIATIVE
When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.