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    An exquisitely designed bottle of Blue Label’s Year of the Snake limited edition Visa card sits on the table, next to two filled wine glasses. Against the blurred background, warm lights create a warm atmosphere.

    JOHNNIE WALKER BLUE LABEL LUNAR NEW YEAR LIMITED EDITION DESIGN

    A bottle of Johnnie Walker Blue Label Ice Chalet whiskey, a glass of whiskey and a mountain-shaped ice cube are placed on the snow. The snow-capped mountains are clearly visible in the background under the blue sky.

    JOHNNIE WALKER BLUE LABEL ICE CHALET

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      Please do not share with anyone under the legal purchase age for alcohol. Drink responsibly.

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      Chef Kei Kobayashi

      Emma Walker

      Only one in 25,000 casks succeeds in bringing this elusive character to life. Johnnie Walker Master Blender, Emma Walker and Chef Kei Kobayashi handpicked whiskies like they were ingredients - from salty, smoky notes to savory, meaty flavors. The result? An expertly blended, liquid encapsulation of the enigmatic taste of umami.

      This boundary pushing innovation in whisky is balanced with sweet and savory flavors, with notes of blood oranges and red berries, with sweet wood spice, a touch of smoked meat, a hint of salt and pepper with a long, sweet, fruit finish.

      Oscietra Caviar has been chosen for its undeniable concentration of umami and mineral character. The cleanliness of the caviar, in partnership with the whisky, compliments and elevates one another. Johnnie Walker Blue Label Elusive Umami displays rich caramelized miso notes, including tropical top notes of grilled pineapple, rich cacao and blackberry tannin. This finishes with a cleansing mineral salinity. Creamy and slightly briny caviar matches the whisky perfectly, as the inherent cacao and dark fruit tannin in the whisky pair with the savory nature of the caviar.

      Enjoy a spoon of Oscietra Caviar, ensuring the caviar coats the palate. Once swallowed, take a small sip of the whisky, let that intermingle with the flavors of the caviar, take 10-15 seconds to reflect on the waves of flavor on the palate and savor slowly. Repeat in this order, responsibly.

      Chef KEI KOBAYASHI in a white jacket stands with arms crossed in a dimly lit kitchen. A Johnnie Walker Blue Label Elusive Umami with gold accents is on the counter next to him.

      “UMAMI POSSESSES A MYSTERIOUS QUALITY THAT IGNITES OUR SENSES, REVEALING SUMPTUOUS TASTE AND COMPLEXITY. THE FINAL LIQUID IS A MULTI-FACETED EXPRESSION OF WHAT I INTERPRET UMAMI TO BE.”

      A woman in a blue shirt holds up a glass of whiskey and a bottle of Blue Label whiskey sits on a table in front of her.

      “WHEN CHEF KEI AND I SET OUT TO CAPTURE THE ESSENCE OF UMAMI, WE KNEW WE WERE TAKING A STEP INTO THE UNKNOWN BUT EMBARKING ON AN EXCITING JOURNEY OF FLAVOR EXPLORATION.
      TOGETHER, WE WANTED TO PUSH THE BOUNDARIES OF WHAT SCOTCH COULD BE AND BRING A TRULY INNOVATIVE OFFERING TO THE WORLD OF WHISKY AND FLAVOR”.

      JW Elusive Umami X 2 + 2 Serves

      EXCLUSIVE & RARE

      JW Elusive Umami + 2 Serves Close Up

      TASTING NOTES

      There is a blue bottle of Blue Label whiskey on a table, next to two filled glasses. In the foreground lies an open can of black caviar with a spoon. The background is gently blurred and has warm, atmospheric lighting

      THE PERFECT SERVE​

      Two glasses filled with whisky on a table next to a Johnnie Walker Blue Label Elusive Umami bottle. A bowl of black caviar and a teaspoon are nearby. The setting is illuminated with blue and red lighting, creating a luxurious atmosphere.

      HOW TO ENJOY

      Introducing the limited release Johnnie Walker Blue Label Elusive Umami, inspired by one of the world’s most hard-to-define and alluring profiles; umami. A partnership of two masters of their craft; whisky making with Master Blender Emma Walker and creative gastronomy, with Chef Kei Kobayashi who brings a unique craftmanship and flair to his cuisine – like the rarity and craft that goes into making every bottle of Johnnie Walker Blue Label.

      JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION

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