Award-winning experience
Your Johnnie Walker adventure awaits
Embark on a theatrical, immersive Johnnie Walker whisky journey where tradition and innovation converge. This isn't merely a tour; it's an interactive exploration bringing to life the rich legacy and artistry behind our iconic whiskies.
Discover why we're consistently rated 5 stars on TripAdvisor and honoured as the World's Leading Spirit Experience by the World Travel Awards for three consecutive years.
A peek through the curtain
Highlights of the tour
Live performances
The Johnnie Walker Signature Experience - A Journey of Flavor is designed to be more than just a tour. It's a highly immersive theatrical experience, that will engage all your senses; leaving you with lasting memories.
Personalized experiences
Start your journey with the Johnnie Walker flavor quiz to discover your personal flavor profile so we can tailor the tour to match your tastebuds; you’ll be served three delicious cocktails tailor made just for you.
Perfect for everyone
Whether you’re a whisky enthusiast or new to Scotch, our personalized approach ensures your experience is enjoyable and enlightening. Even if you’re not a drinker, enjoy non-alcoholic options while exploring one of Scotland’s finest brands.
Visitor reviews
Don't just take our word for it
“Dramatic, informative, colourful exhibition & tour with lots of hands-on on tasting and mixing. Great fun!”
Vicki, 6th March 2026
“Would highly highly recommend. Absolutely brilliant day out. Book the rooftop bar for after the experience as you wont be disappointed”
Wanderer, 10 March 2026
“The entire tour experience was very well-done and highly immersive yet educational. With the three cocktails curated to your flavor profile it was well worth the price of admission.”
Matt E, 16th December 2025
Visit our TripAdvisor page to see more reviews, and discover why we’ve won Travellers' Choice Award two years in a row.
An award-winning 5* experience
Things to know
Make the most of your experience
Audio guides available
We offer complimentary audio guide in Spanish, French, German, Mandarin and Portuguese.
10% off in our retail shop with any experience booking
Save 10% across products at The Johnnie Walker Experience retail space after your tour. Exclusions may apply.
Stick around for food and drinks
After your tour, head to our Rooftop Bar. We recommend booking ahead to secure a table and the dress code is smart casual attire. No costumes or sporting attire are allowed.
IMPORTANT INFORMATION
Arrival
Please arrive 15 minute prior to the start of your tour time.
Challenge 25
We operate the ‘Challenge 25 Policy’ and guests who wish to enjoy alcoholic drinks during the experience may be asked to show a legally approved form of ID as proof of age. Unfortunately, we cannot accept digital copies.
Children
Please note that children under the age of eight (8) are not permitted on this tour due to health and safety reasons. Children over the age of eight are welcome with a valid ticket.
Immersive experience
This experience is highly immersive and uses a combination of flashing lights, media, music, sensory moments and special effects that may not be suitable for all audiences.
Cancellation
Refunds and rescheduling are accepted up to 48 hours before your tour.
Terms and conditions
View our full Terms and conditions here.
FAQs
You can absolutely enjoy whisky in the way that suits you best. During the Signature Tour, your first serve is based on your flavor quiz, and you’ll enjoy this as a cocktail tailored to your preferences. At the end of the tour, there’s also an opportunity to try a whisky neat, with our team on hand to guide you through the experience
At the start of your journey, you’ll take part in a short, immersive flavor quiz designed to uncover your personal taste preferences. Based on your answers, we’ll match you to a tailored flavor profile - which directly shapes the whisky serves you’ll enjoy throughout the experience. It’s a genuinely personalized approach, ensuring your journey is as unique as your palate.
The interactive tasting room is where your flavor journey really comes to life. Guided by our expert hosts, you’ll explore a curated selection of serves aligned to your flavor profile, brought to life through immersive storytelling, sensory elements, and engaging visuals. It’s designed to deepen your understanding of flavor while making the experience both educational and entertaining
This experience lasts 1.5 hours.
Whilst this tour lasts 1.5 hours, you are welcome to extend the experience by visiting our rooftop bar, looking around our shop or you can book an additional tour.
Tour start times at The Johnnie Walker Experience vary by experience, but they typically run throughout the day from late morning to early evening (around 11am–7pm), with multiple slots available - it’s best to check the website for exact availability when booking
Please note that children under the age of eight are not permitted on this tour due to health and safety reasons. Children over the age of eight are welcome with a valid ticket.
View all FAQs
EXPERIENCES TO DISCOVER
Whether you’re a whisky aficionado or a total beginner, we have an experience for everyone here in the heart of Edinburgh.
