Scotch
and golf
Celebrating Scotch and Golfs New Era.
THE JOHNNIE WALKER CLUBHOUSE
Johnnie Walker and Devereux Golf are celebrating a new era for a timeless duo - Scotch & Golf. Pay homage to tradition of the past while embracing the energy of the future with The Keep Walking Collection and the latest Spirit of the Cup Collection.
Grab your clubs and join us as we make golf straight up more fun. Shop the limited-edition collection while supplies last.
Shop the Collection
In anticipation of golf’s most spirited rivalry taking place for the first time in NYC, Johnnie Walker launched a limited-edition Spirit of the Cup collection in collaboration with Devereux Golf. Inspired by the tournament’s rivalry, street style, and the energy of NYC, this drop marks our third collection with Devereux.
THE SPIRIT OF THE CUP TOUR
NYC, we’re pulling up. Join us for watch parties, signature golf cocktails, street golf, and exclusive merch giveaways from Johnnie Walker x Devereux Golf.
- Wednesday, September 24 at The Lawn Club from 4-6PM
- Friday, September 26 at 5th & Mad from 4-8PM
- Saturday, September 27 at X-Golf Brooklyn from 2-6PM
- Sunday, September 28 at T-Squared Social from 2-6PM
You can also visit us at the Hypegolf Clubhouse from August 29 – September 28 at 147 Grand Street in Soho to enjoy signature Johnnie Walker golf-inspired cocktails and shop the Spirit of the Cup collection in person.
OUR SIGNATURE GOLF COCKTAIL, DELIVERED STRAIGHT TO YOUR DOOR
To help fans toast their team of choice, Johnnie Walker is introducing limited-time Cocktail Courier kits, available in USA and Europe-themed editions, featuring a golf fan favorite: the Keep Walking 18 cocktail.
Receive a Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf when you make a hole-in-one
In 1926, Johnnie Walker introduced its 'hole-in-one' challenge, rewarding golfers with a bottle of Scotch for the ultimate shot. Just like Blue Label, which comes from only 1 in 10,000 casks, a hole-in-one is rare with odds of 12,500 to 1. Now, Johnnie Walker is bringing back the tradition with the Blue-in-One Challenge.
Golfers who score a hole-in-one between January 1 and December 31, 2025, and submit proof of their extraordinary achievement will receive a customized Blue Label-inspired Sunday golf bag, plus free engraving with a Johnnie Walker bottle purchase on TheBar.com.
NO PURCHASE NECESSARY. U.S., 21+. GIFTS AVAILABLE WHILE SUPPLIES LAST. Claim deadline: 12/31/2025 @ 11:59:59 p.m. ET. If claim is verified, allow 7 - 10 business days for receipt of Gift. Limit 1 Gift per person. Alcohol NOT part of Gift. Void where prohibited. Subject to Terms.
ABOUT DEVEREUX GOLF
Devereux is a cultural golf brand founded in 2013 by brothers, Robert and Will Brunner, whose aim is to bring a fresh take to the stale world of golf. As golf culture evolves, and younger more diverse players engage in the game, Devereux is committed to offering apparel and accessories that cater to them - both from a style perspective and price point. Devereux’s apparel represents the ever-welcomed melding of streetwear and golf; a combination that inspired the brand to move away from the country club scene and embrace the freedom to create quality clothing and accessories for the kind of golf we like; the kind where you untuck your shirt, wear your hat backwards and leave your belt at home.
