A bottle of whisky and a glass with a golf ball-shaped ice cube sit on a golf courses green grass. Trees and sand bunkers are visible in the blurred background.

The Johnnie Walker Blue-in-One Challenge

Receive a Limited Edition Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf

The Johnnie Walker Blue-in-One Challenge

Receive a Limited Edition Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf

A person in a green jacket with WALKING written on the sleeve carries a blue golf bag over their shoulder. The golf bag has Blue Label written on it. They stand on a grassy field with trees and a pond in the background.

Receive a Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf when you make a hole-in-one

In 1926, Johnnie Walker introduced its 'hole-in-one' challenge, rewarding golfers with a bottle of Scotch for the ultimate shot. Just like Blue Label, which comes from only 1 in 10,000 casks, a hole-in-one is rare with odds of 12,500 to 1. Now, Johnnie Walker is bringing back the tradition with the Blue-in-One Challenge.

Golfers who score a hole-in-one now through May 31 and submit proof of their extraordinary achievement will receive a customized Blue Label-inspired Sunday golf bag, plus free engraving with a Johnnie Walker bottle purchase on TheBar.com—just in time for Father’s Day.

NO PURCHASE NECESSARY. U.S., 21+. GIFTS AVAILABLE WHILE SUPPLIES LAST. Claim deadline: 6/3/2025 @ 11:59:59 p.m. ET. If claim is verified, allow 7 - 10 business days for receipt of Gift. Delivery for Father’s Day (6/15) NOT guaranteed. Limit 1 Gift per person. Alcohol NOT part of Gift. Void where prohibited. Subject to Terms.

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A bottle of Johnnie Walker Blue Label scotch whiskey is partially visible inside a blue zippered bag. The bag has a light blue strap with white lettering that reads KEEP W.

How to Enter the Blue-in-One Challenge

To claim a customized Blue Label Sunday Golf Bag by Devereux Golf and free bottle engraving, follow these steps:

Get on a course* and start playing! Your hole-in-one will need to be officially logged and make sure it’s signed by an official on the scorecard at the course where you played.

Submit your claim via the form below, including a photo of your signed scorecard.

If your hole-in-one is verified, you will be notified via email about receiving your gift.

We’d love to celebrate your success! Share your achievement on social media with #BlueInOneChallenge and tag @JohnnieWalkerUS and @DevereuxGolf.

Don’t wait too long – we’re giving away a limited number of gifts before May 31st!

*See terms and conditions for course eligibility.

Blue in One

First name

Last name

Date of Birth

Phone Number

Address

City

State

Zip code

Course Name

Hole #

Photo of scorecard (signed and dated)

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