A bottle of whisky and a glass with a golf ball-shaped ice cube sit on a golf courses green grass. Trees and sand bunkers are visible in the blurred background.

The Johnnie Walker Blue-in-One Challenge

Receive a Limited Edition Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf

The Johnnie Walker Blue-in-One Challenge

Receive a Limited Edition Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf

A person in a green jacket with WALKING written on the sleeve carries a blue golf bag over their shoulder. The golf bag has Blue Label written on it. They stand on a grassy field with trees and a pond in the background.

Receive a Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf when you make a hole-in-one

In 1926, Johnnie Walker introduced its 'hole-in-one' challenge, rewarding golfers with a bottle of Scotch for the ultimate shot. Just like Blue Label, which comes from only 1 in 10,000 casks, a hole-in-one is rare with odds of 12,500 to 1. Now, Johnnie Walker is bringing back the tradition with the Blue-in-One Challenge.

Golfers who score a hole-in-one between January 1 and December 31, 2025, and submit proof of their extraordinary achievement will receive a customized Blue Label-inspired Sunday golf bag, plus free engraving with a Johnnie Walker bottle purchase on TheBar.com.

NO PURCHASE NECESSARY. U.S., 21+. GIFTS AVAILABLE WHILE SUPPLIES LAST. Claim deadline: 12/31/2025 @ 11:59:59 p.m. ET. If claim is verified, allow 7 - 10 business days for receipt of Gift. Limit 1 Gift per person. Alcohol NOT part of Gift. Void where prohibited. Subject to Terms.

Enter Now

A bottle of Johnnie Walker Blue Label scotch whiskey is partially visible inside a blue zippered bag. The bag has a light blue strap with white lettering that reads KEEP W.

How to Enter the Blue-in-One Challenge

To claim a customized Blue Label Sunday Golf Bag by Devereux Golf and free bottle engraving, follow these steps:

Get on a course* and start playing! Your hole-in-one will need to be officially logged and make sure you submit your claim via the form below, including a photo of your scorecard.

If your hole-in-one is verified, you will be notified via email about receiving your gift.

We’d love to celebrate your success! Share your achievement on social media with #BlueInOneChallenge and tag @JohnnieWalkerUS and @DevereuxGolf.

Don’t wait too long – we’re giving away a limited number of gifts before December 31st!

*See terms and conditions for course eligibility.

Blue in One

First name

Last name

Date of Birth

Phone Number

Address

City

State

Zip code

Course Name

Hole #

Photo of scorecard (dated)

Upload

First name of golf partner/caddy who witnessed hole in one

Last name of golf partner/caddy who witnessed hole in one

Email of golf partner/caddy who witnessed hole in one

Phone number of golf partner/caddy who witnessed hole in one

I accept Diageo’s Conditions of Use and acknowledge the Privacy and Cookie Notice of this website. *

I have read and agree to the terms and conditions ¹ of this of this program.*

Tick here if you would like us to use your email to keep you informed about products, services and events from Johnnie Walker & other Diageo brands including TheBar.com. You can unsubscribe at any time. By signing up you accept Diageo's Conditions of Use and acknowledge the Privacy and Cookie Notice of this website.

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¹If you previously submitted claim based on recording a hole-in-one between January 1, 2025 and April 8, 2025, such claim was rejected. But, if the claim is otherwise in full compliance with these Terms and Conditions, the claim WILL NOW BE ACCEPTED and result in receipt of Gift. (You do NOT have to re-submit the claim)