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    A bottle of Johnnie Walker Black Label Scotch whiskey lies on its side against a warm golden-yellow background. The bottle casts a soft shadow, emphasizing the whiskey's amber color.

    Johnnie Walker Black Label

    A bottle of Johnnie Walker Blue Label whiskey is displayed alongside a cocktail in a coupe glass with an orange twist garnish. A glass cup is seen nearby, casting shadows against a blue background.

    Johnnie Walker Blue Label

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    Blue Label Lunar New Year 2024Bold Steps Campaign - The New Black
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      A bottle of Johnnie Walker Blue Label with intricate blue and orange floral and butterfly designs. The collaboration with James Jean is highlighted, featuring the text The Gift of Precious Depth on a dark background.
      A bottle of Johnnie Walker Blue Label with intricate blue and orange floral and butterfly designs. The collaboration with James Jean is highlighted, featuring the text The Gift of Precious Depth on a dark background.

      The new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the world, Asian-American artist James Jean.

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      JACE local popular singer with long hair is wearing a colorful headscarf, posing confidently. Next to her, a vibrant orange cocktail topped with foam is displayed, with a Johnnie Walker bottle nearby. Text reads: MY UNIVERSE IS THE NEW BLACK.
      JACE local popular singer with long hair is wearing a colorful headscarf, posing confidently. Next to her, a vibrant orange cocktail topped with foam is displayed, with a Johnnie Walker bottle nearby. Text reads: MY UNIVERSE IS THE NEW BLACK.

      Does ‘The New Black’ only represent a sudden craze? ‘The New Black’ from Johnnie Walker Black Label emphasises an enduring trend beyond momentary renown – symbolising the embrace of personal beliefs and being true to oneself.

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      JOHNNIE WALKER PARTNERS WITH
      VISIONARY ARTIST JAMES JEAN FOR LUNAR NEW YEAR

      JOHNNIE WALKER BOLD STEPS CAMPAIGN – THE NEW BLACK