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    An exquisitely designed bottle of Blue Label’s Year of the Snake limited edition Visa card sits on the table, next to two filled wine glasses. Against the blurred background, warm lights create a warm atmosphere.

    JOHNNIE WALKER BLUE LABEL LUNAR NEW YEAR LIMITED EDITION DESIGN

    A bottle of Johnnie Walker Blue Label Ice Chalet whiskey, a glass of whiskey and a mountain-shaped ice cube are placed on the snow. The snow-capped mountains are clearly visible in the background under the blue sky.

    JOHNNIE WALKER BLUE LABEL ICE CHALET

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    Blue Label Lunar New Year 2024Bold Steps Campaign - The New Black
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      The vivid design for the Year of the Dragon features an innovative and dynamic interpretation of 2024’s Zodiac animal, the noble Wood Dragon. Regarded by many as the mightiest of all the Zodiac animals, the dragon is symbolic of life and creativity as well as a portent of future prosperity in traditional Asian culture, echoing the defiant optimism of the Johnnie Walker motto, Keep Walking. In James’ layered visuals the evergreen Wood Dragon springs from bountiful flora and fauna, and bursts to life with auspicious ambition.

      James sought inspiration for his designs from the layers of incredible flavour that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.

      “There are hidden elements in the picture as well – layers to be discovered, just like the layers in this incredible whisky. I included chrysanthemums, from which flow liquid gold - inspired by Johnnie Walker whiskies - and hummingbirds sipping on the precious nectar.” James says.

      Johnnie Walker has collaborated with the esteemed glassware manufacturer, Riedel, to introduce the elegantly designed Johnnie Walker Blue Label x Riedel limited edition New Year gift set. This exquisite set includes two beautiful Riedel crystal glasses, allowing you to experience the unique and versatile flavours of Johnnie Walker Blue Label through different glass shapes. Customers who purchase a bottle of Johnnie Walker Blue Label at selected retail points in Hong Kong will receive a complimentary Johnnie Walker Blue Label x Riedel limited edition New Year gift set. Please note that the quantity is limited, and the offer is available while stocks last

      A person holding a dark blue bottle with intricate, colourful designs. Nearby are art supplies, including paint jars and brushes. A similar design is visible on paper, suggesting its an artistic workspace.
      James Jean holding a bottle, surrounded by colourful abstract art on canvas in a studio. The background features intricate, swirling designs and a palette with paint samples. The individual wears a dark outfit and has a calm expression.
      Bottles of Johnnie Walker Blue Label and John Walker & Sons XR 21 are displayed on a table. The blue and gold packaging features artistic designs. In the background, there are blurred festive lights and decorations.
      A festive red box with intricate gold and white designs, alongside a tall, slender wine glass filled with red wine and an empty rounded glass.
      A bottle of Johnnie Walker Blue Label with intricate blue and orange floral and butterfly designs. The collaboration with James Jean is highlighted, featuring the text The Gift of Precious Depth on a dark background.
      A bottle of Johnnie Walker Blue Label with intricate blue and orange floral and butterfly designs. The collaboration with James Jean is highlighted, featuring the text The Gift of Precious Depth on a dark background.

      The new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the world, Asian-American artist James Jean.

      JOHNNIE WALKER PARTNERS WITH
      VISIONARY ARTIST JAMES JEAN FOR LUNAR NEW YEAR