Skip to main content
Johnnie Walker
Search
  • Home

  • Our Whisky

    See all our whisky
    All WhiskiesCore Range
    Limited Editions
    A bottle of Johnnie Walker Black Label Scotch whiskey lies on its side against a warm golden-yellow background. The bottle casts a soft shadow, emphasizing the whiskey's amber color.

    Johnnie Walker Black Label

    A bottle of Johnnie Walker Blue Label whiskey is displayed alongside a cocktail in a coupe glass with an orange twist garnish. A glass cup is seen nearby, casting shadows against a blue background.

    Johnnie Walker Blue Label

  • Cocktails

    Whisky Cocktails
    Explore AllRecipe Library
    Follow Your Flavor
  • Whisky Guide

    See our whisky guide
    Types Of WhiskyBlended Scotch Whisky
    How Whisky Is MadeThe History Of Whisky
    How To Drink WhiskyThe Johnnie Walker Story
  • Our Whisky Gifts

    See our whisky gifts
    Gifts From Our Range
  • Sustainability

    Next Steps
    RestoreReinvent
    Reduce
  • Visit Johnnie Walker Princes Street

    Visit Us
    Book Tours & EventsRetailVisit Johnnie Walker Princes Street
    1820 Rooftop BarBook A Table
    Meeting and eventsGift Cards
    Plan Your VisitTravel Trade
  • Events and Activities

    Blue Label Lunar New Year 2024Bold Steps Campaign - The New Black
      Contact UsVisit Us

      Keep Walking with us on social

      Popular questions

      • How do I drink whisky?
      • How do I make a highball cocktail?

      Privacy and accessibility

      • Conditions Of Use
      • Privacy and cookie notice
      • UGC Policy
      • Accessibility

      Drinking responsibly

      • Responsible Drinking
      • Drink IQ
      • TheBar.com
      • Diageo
      • Diageo Privacy Centre
      Johnnie Walker

      Please do not share with anyone under the legal purchase age for alcohol. Drink responsibly.

      © Diageo 2025

      Does ‘The New Black’ only represent a sudden craze? ‘The New Black’ from Johnnie Walker Black Label emphasises an enduring trend beyond momentary renown – symbolising the embrace of personal beliefs and being true to oneself.

      Conceptualised from the ‘Black’ in Johnnie Walker Black Label, Johnnie Walker identifies 4 charismatic leads to reveal a new Johnnie Walker Black Label “THE NEW BLACK” video series – JACE, local popular singer; Cheuk Laam, skateboarder; Jaime Cheung, local individual singer and Matt Force, local rapper, inspired by each of their unwavering determination to build their own paths, we seek to create a unique trend that not only captures the story behind Black Label but a co-creation with our new leads.

      From this moment on, let Johnnie Walker Black Label lead the way and witness the unique NEW BLACK together.

      Johnnie Walker Black Label “THE NEW BLACK” video series are now available on Johnnie Walker Hong Kong & Macau social media channels.

      Johnnie Walker Instagram
      Johnnie Walker Facebook
      Johnnie Walker YouTube

      JACE local popular singer with long hair is wearing a colorful headscarf, posing confidently. Next to her, a vibrant orange cocktail topped with foam is displayed, with a Johnnie Walker bottle nearby. Text reads: MY UNIVERSE IS THE NEW BLACK.
      JACE local popular singer with long hair is wearing a colorful headscarf, posing confidently. Next to her, a vibrant orange cocktail topped with foam is displayed, with a Johnnie Walker bottle nearby. Text reads: MY UNIVERSE IS THE NEW BLACK.

      JACE, local popular singer - MY UNIVERSE IS THE NEW BLACK

      Cheuk Laam, skateboarder in a hoodie poses beside a Johnnie Walker ad featuring a cocktail named Rolling Walker garnished with an orange peel. Caption reads, My Next Flip is the New Black. A bottle of Johnnie Walker Black Label is shown.
      Cheuk Laam, skateboarder in a hoodie poses beside a Johnnie Walker ad featuring a cocktail named Rolling Walker garnished with an orange peel. Caption reads, My Next Flip is the New Black. A bottle of Johnnie Walker Black Label is shown.

      Cheuk Laam, skateboarder – MY NEXT FLIP IS THE NEW BLACK

      The image is a split advertisement. The left side shows a smiling Jaime Cheung with REAL ME text overlay. The right side features a drink and a bottle of Johnnie Walker Black Label, with Morning Walker text on a yellow background.
      The image is a split advertisement. The left side shows a smiling Jaime Cheung with REAL ME text overlay. The right side features a drink and a bottle of Johnnie Walker Black Label, with Morning Walker text on a yellow background.

      Jaime Cheung, local individual singer – REAL ME IS THE NEW BLACK

      Matt Force, local rapper in a black jacket poses on the left with text MY BEAT IS THE NEW BLACK. On the right is an amber cocktail with frothy top labelled DARKNESS WALKER, set against a yellow background with a bottle of Johnnie Walker Black Label.
      Matt Force, local rapper in a black jacket poses on the left with text MY BEAT IS THE NEW BLACK. On the right is an amber cocktail with frothy top labelled DARKNESS WALKER, set against a yellow background with a bottle of Johnnie Walker Black Label.

      Matt Force, local rapper - MY BEAT IS THE NEW BLACK

      Apart from the video series, Johnnie Walker has collaborated with local bars, The Pearl and Library Restaurant and Bar, to create four new "THE NEW BLACK" cocktails which are inspired by the unique flavour of Johnnie Walker Black Label & the concept of the campaign. Starting from the late of November, customers who order two cocktails from "THE NEW BLACK" series at The Pearl and Library will get a free mystery Johnnie Walker cocktail. Allowing customers to experience a combination of classic and innovative flavors and embrace the unique attitude of the new generation.

      The Pearl
      4/F, 20-22, Granville Rd, Tsim Sha Tsui, Kowloon, HK

      Library Restaurant and Bar
      3/F, Manson House, 74-78 Nathan Rd, Tsim Sha Tsui

      JOHNNIE WALKER BOLD STEPS CAMPAIGN – THE NEW BLACK