A woman in a yellow dress with wavy hair poses beside a glass and a bottle of Johnnie Walker Black Label 12 whisky, with makeup brushes and lipsticks in the foreground.

PARTNERSHIP WITH DIET PARATHA

A woman in a yellow dress sits at a table with a colorful Johnnie Walker Black Label box, a matching bottle, and a cocktail garnished with a lemon slice. She is smiling and looking to the side.
The Steps We Took

Johnnie Walker has partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community. A competition to design a limited-edition bottle celebrating the campaign saw designer Kushiaania win with her creative stamp of Brit-Asian ‘culture-clash’. As part of the partnership, Johnnie Walker is also funding six mentorships with Diet Paratha’s Family Tree Mentoring in 2023.

Two women sit at a table with a bottle of Johnnie Walker Black Label whisky between them. One wears a white outfit and rests her chin on her hand; the other wears a denim jacket. Both look directly at the camera.
The Walkers

Simone Ashley has enjoyed a hugely successful acting career, amidst historically low creative representation of the British South Asian community in UK mainstream culture. By partnering with Johnnie Walker, she aims to spotlight and support the next generation of South Asian creatives. Designer Kushiaania has spoken about the struggles she faced growing up to be her authentic self, and how the color and vibrancy of her design celebrates self-expression.

Walk With Us

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