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    A bottle of Johnnie Walker Black Label Scotch whiskey lies on its side against a warm golden-yellow background. The bottle casts a soft shadow, emphasizing the whiskey's amber color.

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      The Steps We Took

      Johnnie Walker has partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community. A competition to design a limited-edition bottle celebrating the campaign saw designer Kushiaania win with her creative stamp of Brit-Asian ‘culture-clash’. As part of the partnership, Johnnie Walker is also funding six mentorships with Diet Paratha’s Family Tree Mentoring in 2023.

      The Steps We Took

      Johnnie Walker has partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community. A competition to design a limited-edition bottle celebrating the campaign saw designer Kushiaania win with her creative stamp of Brit-Asian ‘culture-clash’. As part of the partnership, Johnnie Walker is also funding six mentorships with Diet Paratha’s Family Tree Mentoring in 2023.

      The Walkers

      Simone Ashley has enjoyed a hugely successful acting career, amidst historically low creative representation of the British South Asian community in UK mainstream culture. By partnering with Johnnie Walker, she aims to spotlight and support the next generation of South Asian creatives. Designer Kushiaania has spoken about the struggles she faced growing up to be her authentic self, and how the color and vibrancy of her design celebrates self-expression.

      The Walkers

      Simone Ashley has enjoyed a hugely successful acting career, amidst historically low creative representation of the British South Asian community in UK mainstream culture. By partnering with Johnnie Walker, she aims to spotlight and support the next generation of South Asian creatives. Designer Kushiaania has spoken about the struggles she faced growing up to be her authentic self, and how the color and vibrancy of her design celebrates self-expression.

      Keep Walking Acts

      A woman in a yellow tank top holds a bottle of Johnnie Walker Black Label in front of a colorful box.
      BOLD STEPS 810 X 640 (14)
      Two women are sitting in front of a bottle of Johnnie Walker Black Label whiskey.
      GB 2 (810X640 Both)
      A woman with long black hair holds a bottle of whiskey and a glass of liquor.

      PARTNERSHIP WITH DIET PARATHA

      Walk With Us

      We're here whenever you're ready to take the plunge with Johnnie Walker and discover cocktail recipes, new product launches and the latest from our world of whisky.