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    A bottle of Johnnie Walker Black Label Scotch whiskey lies on its side against a warm golden-yellow background. The bottle casts a soft shadow, emphasizing the whiskey's amber color.

    Johnnie Walker Black Label

    A bottle of Johnnie Walker Blue Label whiskey is displayed alongside a cocktail in a coupe glass with an orange twist garnish. A glass cup is seen nearby, casting shadows against a blue background.

    Johnnie Walker Blue Label

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      Johnnie Walker

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      KEEP WALKING Stories

      You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

      You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

      FIRST STRIDES

      In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organizations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.

      FIRST STRIDES

      In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organizations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.

      Keep Walking Acts

      Discover more
      A woman with a wide smile stands in front of an audio mixing console, arms outstretched. She has small, twisted buns in her hair and is wearing a black turtleneck sweater. The background features various dials and equipment in a recording studio.
      A woman with a wide smile stands in front of an audio mixing console, arms outstretched. She has small, twisted buns in her hair and is wearing a black turtleneck sweater. The background features various dials and equipment in a recording studio.
      Discover more
      A person sits on outdoor steps, wearing a navy blazer, mustard shirt, and jeans. They have short curly hair and are looking off into the distance with a thoughtful expression.
      A person in a decorative white costume stands against a dark background. They are captured in profile, with one hand on their chest, looking upwards thoughtfully. The costume has intricate gold details.

      WALKING TOGETHER FOR CHANGE

      Calvin Royal III is an internationally acclaimed principal dancer with the American Ballet Theatre, one of the world’s most iconic classical ballet companies. Calvin is a champion for a more inclusive and diverse arts sector.

      A ballet dancer in a black tank top and blue leggings performs an elegant arabesque in a spacious dance studio with high ceilings and hanging lights. The room features a folding screen and barre in the background.
      Three people walk in profile against a vibrant orange background. All are dressed in flowing, neutral-toned outfits, moving in unison from left to right, casting distinct shadows on the floor.
      DISCOVER KEEP WALKING
      DISCOVER KEEP WALKING

      TOGETHER WE MOVE FORWARD