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    A bottle of Johnnie Walker Black Label Scotch whiskey lies on its side against a warm golden-yellow background. The bottle casts a soft shadow, emphasizing the whiskey's amber color.

    Johnnie Walker Black Label

    A bottle of Johnnie Walker Blue Label whiskey is displayed alongside a cocktail in a coupe glass with an orange twist garnish. A glass cup is seen nearby, casting shadows against a blue background.

    Johnnie Walker Blue Label

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      Johnnie Walker

      Please do not share with anyone under the legal purchase age for alcohol. Drink responsibly.

      © Diageo 2025

      The Steps We Took

      ‘First Strides’ celebrates, inspires and enables people and organisations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming. The initiative has seen Johnnie Walker champion women filmmakers at the Oscars, partner with IFundWomen to promote its career equality ambitions and team up with LA-based Angel City F.C. to advocate for more opportunities in women’s sport.

      The Steps We Took

      ‘First Strides’ celebrates, inspires and enables people and organisations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming. The initiative has seen Johnnie Walker champion women filmmakers at the Oscars, partner with IFundWomen to promote its career equality ambitions and team up with LA-based Angel City F.C. to advocate for more opportunities in women’s sport.

      The Walkers

      Many incredible Walkers have partnered with Johnnie Walker First Strides, all of whom share its ambition for progress: from Gina Prince-Bythewood, a director, writer and producer advocating for equal representation in the film industry, to TV host and comedian Lilly Singh addressing barriers facing women in leadership and artists Brittany Howard and Tia. P creating the first original anthem for a U.S. women's professional sports team, for Angel City F.C

      The Walkers

      Many incredible Walkers have partnered with Johnnie Walker First Strides, all of whom share its ambition for progress: from Gina Prince-Bythewood, a director, writer and producer advocating for equal representation in the film industry, to TV host and comedian Lilly Singh addressing barriers facing women in leadership and artists Brittany Howard and Tia. P creating the first original anthem for a U.S. women's professional sports team, for Angel City F.C

      Five women stand together smiling, with two holding signs that say She Should Run and Xifw. The group appears confident and professional, against a colorful abstract background.
      Four women are holding signs that promote female empowerment and funding for women-led businesses.
      Two women are seated next to each other, smiling and looking to the left of the frame.
      Two women, one sitting and one leaning back in a chair, are smiling in a recording studio.
      A woman with a wide smile stands in front of an audio mixing console, arms outstretched. She has small, twisted buns in her hair and is wearing a black turtleneck sweater. The background features various dials and equipment in a recording studio.

      First Strides

      Keep Walking Acts