REDUCE
FROM GRAIN TO GLASS,
LESS IS MORE

WORKING TOWARDS NET ZERO CARBON WHISKY PRODUCTION

Close-up of a cascade of barley grains pouring down, with a blurred motion effect. The image captures the texture and golden colour of the grains, creating a dynamic and lively scene.

As we keep walking towards a brighter tomorrow, we are focusing on our ongoing commitment to use 100% renewable energy and become net-zero carbon across direct operations by 2030.

A close-up view of a distillery roof featuring a unique pagoda-style chimney. The building is set against a backdrop of rolling green hills and blooming yellow gorse. A small white house is visible in the distance.

But we’re not stopping there. We’re looking at everything ‘from grain to glass-in-hand’ to see how we can be better including helping our farmers and grain suppliers adopt new practices that’ll see them achieve gold accreditations in the Sustainable Agriculture Initiative’s widely-respected Farm Sustainability Assessment (FSA).

RECYCLABLE. REUSABLE.

Johnny Walker Black Label. A bottle of Johnnie Walker Black Label 12-year-old whisky is shown next to its box. Two glasses with ice and citrus garnishes are in the foreground. A commemorative coin is also visible. The setting is warm and elegant.

Across Diageo we're working to ensure 100% of our packaging is widely recyclable, reusable or compostable by 2030.

A bottle of Red Label whisky is positioned upside down against a vibrant red background, casting a shadow below. The label and branding are clearly visible, with the cap facing upwards.

We're also working hard to reduce our total packaging and increase the recycled content in our packaging - delivering a 10% reduction in packaging weight and increasing the recycled content of our packaging to 60%.

In life and in whisky-making, water is our most valuable resource. We’re going to use 20% less water during our production process – while maintaining our whisky’s exceptional quality.

JOHNNIE WALKER MASTER BLENDER, DR EMMA WALKER

LIGHTER WEIGHT. LESS PACKAGING. BETTER FOR EVERYONE.

A bottle of Johnnie Walker Black Label whiskey rests at an angle on a smooth yellow surface. The label is clearly visible, showcasing the brand and 12 years old. The whiskey casts a soft shadow on the background.

Lighter bottles = smaller footprint. We’re making our glass bottles up to 25% lighter, except for Red Label and Black Label because they’re already very light.

A bottle of Johnnie Walker Red Label Blended Scotch Whisky against a red background. The label features the brand name and logo in gold. The cap is gold with the brand name embossed.

Across Diageo, we have removed over 141 million cardboard gift boxes per year across our premium Scotch portfolio, including Johnnie Walker Red and Black Label.

A landscape with fields and a forest in the background. In the center, there is a Certified Cradle to Cradle Bronze logo featuring two interlocking arrows above the certification text.

Johnnie Walker's commitment to
sustainability with a Cradle To
Cradle Certification

Johnnie Walker has achieved Cradle to Cradle Certified® at Bronze level for the primary packaging of our iconic Red Label and Black Label – making us the first whisky bottle, and the only spirits brand, to earn this recognition under the rigorous Version 4.0 standard. This milestone is more than a certification; it’s a step forward in how our packaging can be designed with high standards for environmental and social performance – from the materials we choose to how we aim to protect water, soil and the climate, and the fairness we embed across our supply chain.

View Certificate

Find out more about the steps we're taking

Close-up of a tree bark with patches of vibrant green moss covering its rough, textured surface. The contrast between the green moss and the brown bark creates a natural, earthy appearance.

Johnnie Walker

Next Steps Initiative

When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.

Find Out More