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    An exquisitely designed bottle of Blue Label’s Year of the Snake limited edition Visa card sits on the table, next to two filled wine glasses. Against the blurred background, warm lights create a warm atmosphere.

    JOHNNIE WALKER BLUE LABEL LUNAR NEW YEAR LIMITED EDITION DESIGN

    A bottle of Johnnie Walker Blue Label Ice Chalet whiskey, a glass of whiskey and a mountain-shaped ice cube are placed on the snow. The snow-capped mountains are clearly visible in the background under the blue sky.

    JOHNNIE WALKER BLUE LABEL ICE CHALET

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    Blue Label Lunar New Year 2024Bold Steps Campaign - The New Black
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      Johnnie Walker

      When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.

      Johnnie Walker

      When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.

      HELP RESTORE
      FOR FUTURE GENERATIONS

      Trees. Lots of them. In fact, our vision is to fund the establishment of one million trees in countries globally, by the end of 2026.

      ONE MILLION TREES

      Close-up of a tree bark with patches of vibrant green moss covering its rough, textured surface. The contrast between the green moss and the brown bark creates a natural, earthy appearance.
      Find Out More
      Find Out More

      Next Steps Initiative

      Next Steps Initiative

      Find out more about the steps we're taking

      Protecting

      natural

      landscapes

      Statue of a Johnnie Walker in a top hat and coat, holding a walking stick, stands on a grassy hill with large rocks. The sky is overcast with hints of orange from the setting sun.

      Our planet’s natural landscapes are rich, vibrant and full of biodiversity. We’re partnering with environmental groups around the world on a variety of projects, including tree planting. We have also previously worked with the Royal Society for the Protection of Birds (Scotland) in the Cairngorms National Park to help support peat restoration.

      A serene landscape featuring a calm lake bordered by grass and hills with autumnal trees. Dense forests cover the background hills under a cloudy sky, with soft, warm light at the horizon.
      Keep Walking Pattern Yellow
      Keep Walking Pattern Yellow