與 Diet Paratha 合作

Johnnie Walker has partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community. A competition to design a limited-edition bottle celebrating the campaign saw designer Kushiaania win with her creative stamp of Brit-Asian ‘culture-clash’. As part of the partnership, Johnnie Walker is also funding six mentorships with Diet Paratha’s Family Tree Mentoring in 2023.

儘管英國主流文化中現時甚少描述英國的南亞裔社群，但 Simone Ashley 的演藝生涯獲得莫大成功，她與 Johnnie Walker 合作，希望為下一代的南亞裔創作人提供關注與支援。另外，設計師 Kushiaania 談到在成長過程中要成為真實的自己，當中遇到的種種困難，而其設計的色彩與活力是如何頌揚自我表達。