The Couture Expressions elevates blending artistry into new dimensions through a seasonal interpretation, setting a new standard of luxury whisky creation.
“I’VE ALWAYS BELIEVED BLENDING IS A CREATIVE ACT – AN ART – AND OPENING THE DOORS OF JOHNNIE WALKER VAULT TO WELCOME IN A CREATIVE TALENT OF OLIVIER’S MAGNITUDE HAS BEEN SOMETHING THAT WILL STAY WITH ME FOREVER.”
DR. EMMA WALKER
JOHNNIE WALKER MASTER BLENDER
Acclaimed French Creative Director Olivier Rousteing announced as first cultural collaborator invited within Johnnie Walker Vault; Pushing boundaries of whisky creation by bringing together Rousteing’s trailblazing fashion vision and Master Blender Dr. Emma Walker’s artistry and access to 500 of the rarest whiskies contained within Johnnie Walker Vault.
Widely regarded as the most progressive French couture designer of our time, Rousteing’s ability to merge traditional craftsmanship with contemporary aesthetics has cemented his status as a trailblazer ever since he took the helm as as Creative Director for Balmain in 2011.
DR. EMMA WALKER & OLIVIER ROUSTEING
In an outstanding fusion of haute couture and whisky artistry, this launch will bring together these two creatives at the height of their craft, each renowned for pushing the boundaries of their art.
NEVER MISS A DROP
Sign up to our newsletter to stay informed on Johnnie Walker Vault products, exclusive announcements, new collaborations, and more on all Johnnie Walker products.
UNRIVALLED DEPTH
Explore our exquisite collection of Johnnie Walker Blue Label Scotch Whiskies, featuring limited edition bottles, rare blends, and opulent gift sets. An extraordinary Scotch Whisky crafted for extraordinary occasions.
“This has been the most crazy, emotional journey,” says Rousteing. “What started as a collaboration to create one special release became a creative exploration of four seasons, just like a couture collection. For me, the seasons bring different energy and emotions – the hazy freedom of summer, the self-reflection of autumn, the coziness of home in winter, and a rebirth in spring – and we all have our own personal stories and connections to these moments.”
In an innovative process, spanning almost 12 months, Dr. Walker translated Rousteing’s creative direction into four sensorial journeys through flavour and time: Johnnie Walker Vault x Olivier Rousteing Couture Expression. Each of the four blends in the collection begins with the same rare ‘heart’: a foundation including ghost whiskies from Brora and Port Dundas, setting a marker for the rarity of the collection.
Building on this unique core, Dr. Walker layered additional rare and experimental whiskies from Johnnie Walker Vault: a library of 500 rare, aged and ghost whiskies, personally curated and rotated to showcase the very best of the 10 million casks of Scotch available to her as Master Blender.
Dr. Walker says Rousteing brought an emotional language to the blending process. The two master artisans worked together to push the boundaries of what whisky can express — technically, sensorially and artistically.
“We deliberately chose to use the same whiskies across several of the seasons, playing with proportions, textures and seasonal notes to create four really distinct whiskies.”
Each rare blend is housed in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat. These are exquisitely draped in a metallic finish designed by Rousteing and topped with a sculptural winged stopper: his reinterpretation of the brand’s Keep Walking ethos: “Keep walking until you fly.”
“I was given the freedom to push boundaries with the bottle design, using the couture technique of drapé to capture the seasons in gold, silver, rose gold and black metallic,” Rousteing divulges. “I wanted to create a structured armour reflecting strength and perseverance, but for it to be swathed softly like silk to bring softness and reveal the beautiful liquid inside. And for the stopper, I wanted gold wings, like a phoenix rising from the ashes to touch the sky, just how I’ve felt at certain times in my life. These designs bring my legacy to Johnnie Walker Vault.”
