REDUCE
FROM GRAIN TO GLASS,
LESS IS MORE

WORKING TOWARDS NET ZERO CARBON WHISKY PRODUCTION

Close-up of a stream of barley grains being poured or falling, with the individual grains in focus and some motion blur, creating a dynamic and textured effect.

As we keep walking towards a brighter tomorrow, we are focusing on our ongoing commitment to use 100% renewable energy and become net-zero carbon across direct operations by 2030.

A close-up of a traditional Scottish distillery rooftop with a distinctive pagoda-style vent, set against green hills and a partially visible white cottage in the background.

But we’re not stopping there. We’re looking at everything ‘from grain to glass-in-hand’ to see how we can be better including helping our farmers and grain suppliers adopt new practices that’ll see them achieve gold accreditations in the Sustainable Agriculture Initiative’s widely-respected Farm Sustainability Assessment (FSA).

RECYCLABLE. REUSABLE.

A bottle and box of Johnnie Walker Black Label 12 Year Old Scotch whisky beside two glasses with whisky, ice, orange slices, and a coin, all on a blurred golden background.

Across Diageo we're working to ensure 100% of our packaging is widely recyclable, reusable or compostable by 2030.

A bottle of Johnnie Walker Red Label whisky is displayed upside down against a solid red background, with its cap at the bottom and label clearly visible.

We're also working hard to reduce our total packaging and increase the recycled content in our packaging - delivering a 10% reduction in packaging weight and increasing the recycled content of our packaging to 60%.

In life and in whisky-making, water is our most valuable resource. We’re going to use 20% less water during our production process – while maintaining our whisky’s exceptional quality.

JOHNNIE WALKER MASTER BLENDER, DR EMMA WALKER

LIGHTER WEIGHT. LESS PACKAGING. BETTER FOR EVERYONE.

A bottle of Johnnie Walker Black Label 12-year-old blended Scotch whisky lies on its side against a warm yellow background, casting a distinct shadow.

Lighter bottles = smaller footprint. We’re making our glass bottles up to 25% lighter, except for Red Label and Black Label because they’re already very light.

A bottle of Johnnie Walker Red Label blended Scotch whisky stands against a red background. The gold cap and red diagonal label with gold lettering are clearly visible.

Across Diageo, we have removed over 141 million cardboard gift boxes per year across our premium Scotch portfolio, including Johnnie Walker Red and Black Label.

A landscape with fields and a forest in the background. In the center, there is a Certified Cradle to Cradle Bronze logo featuring two interlocking arrows above the certification text.

Johnnie Walker's commitment to
sustainability with a Cradle To
Cradle Certification

Johnnie Walker has achieved Cradle to Cradle Certified® at Bronze level for the primary packaging of our iconic Red Label and Black Label – making us the first whisky bottle, and the only spirits brand, to earn this recognition under the rigorous Version 4.0 standard. This milestone is more than a certification; it’s a step forward in how our packaging can be designed with high standards for environmental and social performance – from the materials we choose to how we aim to protect water, soil and the climate, and the fairness we embed across our supply chain.

View Certificate

Find out more about the steps we're taking

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