Johnnie Walker has partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community. A competition to design a limited-edition bottle celebrating the campaign saw designer Kushiaania win with her creative stamp of Brit-Asian ‘culture-clash’. As part of the partnership, Johnnie Walker is also funding six mentorships with Diet Paratha’s Family Tree Mentoring in 2023.

Simone Ashley has enjoyed a hugely successful acting career, amidst historically low creative representation of the British South Asian community in UK mainstream culture. By partnering with Johnnie Walker, she aims to spotlight and support the next generation of South Asian creatives. Designer Kushiaania has spoken about the struggles she faced growing up to be her authentic self, and how the color and vibrancy of her design celebrates self-expression.