You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft and innovation of our delicious whiskies, to being part of people's personal celebrations and milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

For Mardi Gras and World Pride, Keep Walking Proudly is more than just the words it embodies. It’s a celebration of those bold enough to step off the well trodden path creating new paths for us all to follow. That’s why we’re using our platforms to celebrate all identities. So that however you identify; whether it’s by who you love or who you don’t, by one gender, a blend, or none at all, by a word that already exists or something new entirely, you are inspired to Keep Walking Proudly.

And the first step is to show Pride for Every Walker.