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    An exquisitely designed bottle of Blue Label’s Year of the Snake limited edition Visa card sits on the table, next to two filled wine glasses. Against the blurred background, warm lights create a warm atmosphere.

    JOHNNIE WALKER BLUE LABEL LUNAR NEW YEAR LIMITED EDITION DESIGN

    A bottle of Johnnie Walker Blue Label Ice Chalet whiskey, a glass of whiskey and a mountain-shaped ice cube are placed on the snow. The snow-capped mountains are clearly visible in the background under the blue sky.

    JOHNNIE WALKER BLUE LABEL ICE CHALET

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      KEEP WALKING Stories

      You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

      You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

      IN HER BOOTS

      As part of our ongoing partnership with the AFLW, and in tribute to the trailblazers of women’s football in Australia, we created five unique pairs of football boots, hand-crafted from the boots these legends walked in all those years ago. We’re gifting these to trailblazers of the modern game as a symbol of the many generations of progress, hoping they might one day hand them down to the next generation, whilst inspiring them to continue pushing the game forward.

      IN HER BOOTS

      As part of our ongoing partnership with the AFLW, and in tribute to the trailblazers of women’s football in Australia, we created five unique pairs of football boots, hand-crafted from the boots these legends walked in all those years ago. We’re gifting these to trailblazers of the modern game as a symbol of the many generations of progress, hoping they might one day hand them down to the next generation, whilst inspiring them to continue pushing the game forward.

      If music moves you like others, these contents will enchant you

      Discover More
      A person in a colourful sports uniform is in mid-air, kicking a ball against a bright yellow background. The uniform includes blue, red, and yellow colours, and the person wears sports shoes with cleats.
      A person in a colourful sports uniform is in mid-air, kicking a ball against a bright yellow background. The uniform includes blue, red, and yellow colours, and the person wears sports shoes with cleats.
      Discover More
      Three people walk in profile against a vibrant orange background. All are dressed in flowing, neutral-toned outfits, moving in unison from left to right, casting distinct shadows on the floor.
      DISCOVER KEEP WALKING
      DISCOVER KEEP WALKING

      TOGETHER WE MOVE FORWARD

      Tim Nelson blonde hair and a light sweater walks through a dimly lit room. A lamp and musical instruments are in the background, and a cart with glassware is in the foreground.
      Tim Nelson sits in a dimly lit room playing an electric guitar. They are wearing a light-coloured sweater and dark pants. Musical equipment and drums are visible in the background.
      Discover Tim's Story
      Tim Nelson sits in a recording studio, wearing a white mesh sweater. They have a relaxed expression, with their head resting on one hand. The background features musical instruments and dim lighting.

      Tim Nelson is an Australian musician and frontman of the band Cub Sport, with his journey of discovering and expressing his sexuality charted through their discography. Tim champions self-expression and self-love through his music.

      WALKING TOGETHER FOR CHANGE