Pulp Future
Close up of Johnny Walker Black Label bottle with colourful balls swirling around it Close up of Johnny Walker Black Label bottle with colourful balls swirling around it
Pulp Future

WELCOME TO THE

BOTTLE OF

TOMORROW

Johnny Walker Black Label bottle label on brown paper

The Johnnie Walker paper-based bottle will change spirits packaging forever. Made from sustainably sourced wood pulp, it’s our first recyclable paper-based spirits bottle.

Johnny Walker Black Label black bottle

We can’t wait to introduce you to it.

Pulp Facts
Johnny Walker Black Label bottle surrounded by colourful balls
RENEWABLE01/04
The Johnnie Walker paper-based bottle is made using wood pulp drawn from certifiably renewable sources. The bottle is also made using renewable energy.
Johnny Walker Black Label bottle surrounded by colourful balls
RECYCLABLE02/04
When you’re finished enjoying the whisky, the bottle can be dropped into your regular paper recycling bin.
Johnny Walker Black Label bottle surrounded by colourful balls
RESPECTFUL03/04
Because we’re using natural materials, the Johnnie Walker paper-based bottle has a lower carbon footprint than typical spirits bottles made from glass. It’s also 75% lighter.
Johnny Walker Black Label bottle surrounded by colourful balls
WORLDWIDE04/04
We’re trialing our first Johnnie Walker paper-based bottle this year and have big plans to introduce it to the rest of the world very soon.!
Keep Walking Stamp

Johnnie Walker

NEXT STEPS INITIATIVE

Johnnie Walker

NEXT STEPS INITIATIVE
When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.