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    An exquisitely designed bottle of Blue Label’s Year of the Snake limited edition Visa card sits on the table, next to two filled wine glasses. Against the blurred background, warm lights create a warm atmosphere.

    JOHNNIE WALKER BLUE LABEL LUNAR NEW YEAR LIMITED EDITION DESIGN

    A bottle of Johnnie Walker Blue Label Ice Chalet whiskey, a glass of whiskey and a mountain-shaped ice cube are placed on the snow. The snow-capped mountains are clearly visible in the background under the blue sky.

    JOHNNIE WALKER BLUE LABEL ICE CHALET

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      South East Asia

      The Steps We Took

      In May 2023, across South East Asia, Johnnie Walker launched ‘Walk Beyond’; a brand platform spotlighting the progressive blend of creative cultures born from the streets of Southeast Asia. Where Asia previously looked to the west to define street culture, an emerging generation of fluid, curious and bold multi-hyphenates are setting their own agendas of self-expression; using their newly found creative power to redefine street culture across the region.

      The Steps We Took

      In May 2023, across South East Asia, Johnnie Walker launched ‘Walk Beyond’; a brand platform spotlighting the progressive blend of creative cultures born from the streets of Southeast Asia. Where Asia previously looked to the west to define street culture, an emerging generation of fluid, curious and bold multi-hyphenates are setting their own agendas of self-expression; using their newly found creative power to redefine street culture across the region.

      The Walkers

      Johnnie Walker partnered with three local ‘Walkers’, each of them a cultural icon in their own right: Yung Raja, a Singaporean breakthrough dubbed Southeast Asia’s next avant-garde bilingual hip-hop artist; James Reid, an actor turned musician, artist, manager and entrepreneur innovating and changing the game of Original Pilipino Music (OPM); and 16Typh, a Vietnamese rapper and songwriter who has put Vietnamese rap on the global map.

      The Walkers

      Johnnie Walker partnered with three local ‘Walkers’, each of them a cultural icon in their own right: Yung Raja, a Singaporean breakthrough dubbed Southeast Asia’s next avant-garde bilingual hip-hop artist; James Reid, an actor turned musician, artist, manager and entrepreneur innovating and changing the game of Original Pilipino Music (OPM); and 16Typh, a Vietnamese rapper and songwriter who has put Vietnamese rap on the global map.

      Keep Walking Acts

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      BOLD STEPS 810 X 640 (8)
      Two people are sitting at a bar and talking.
      BOLD STEPS 810 X 640 (9)
      A group of five young people are sitting on a ledge outside, some wearing roller skates.

      WALK BEYOND

      Walk With Us

      We're here whenever you're ready to take the plunge with Johnnie Walker and discover cocktail recipes, new product launches and the latest from our world of whisky.