Eastern Europe

FOOTSTEPS OF PROGRESS

Eastern Europe

FOOTSTEPS OF PROGRESS
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The Steps We Took

Johnnie Walker is inviting women to leave their mark in society, by planting footprints featuring women’s names around metro stations, malls and bus stations. Each footprint features a QR code that takes people to the inspiration that these women want to share with the world; from writers helping people overcome limits, to fashion designers bolstering women’s confidence and singers empowering them. Because women all walk the walk, but their steps are often unseen.

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The Walkers

All of the women leaving their mark have a courageous, bold ambition to promote progress for all. These include singer Bori Péterfy, comedian Eszter Ráskó, writer Anna Eszter Szabó and fashion designer Dóra Tomcsányi; all of whom are trailblazing in their creative industries to drive female empowerment and help to lift barriers to progress.

KEEP WALKING ACTS
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Keep Walking Proudly
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In Australia, Johnnie Walker partnered with Sydney WorldPride to host a residence at Kinselas in Sydney; an inclusive space that was open to all and headlined by performers across all queer identities.

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First Strides
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In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organisations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.

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Walk Beyond
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In South East Asia, Johnnie Walker launched ‘Walk Beyond’; a brand platform spotlighting the progressive blend of creative cultures born from the streets of Southeast Asia, in a region where an emerging generation of fluid, curious and bold multi-hyphenates are setting their own agendas of self-expression.

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Partnership with Diet Paratha
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In the United Kingdom, Johnnie Walker partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community.

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