A woman sings passionately into a microphone on stage, raising one arm, while two men play acoustic guitars beside her. The scene is bathed in red light with a neon sign glowing in the background.

Johnnie Walker Black Ruby Presents
SXSW Sydney Music Festival 2025

5 days, 20+ stages, 150+ artists and The Walk To Austin.

A group of people at a party raise their glasses in a toast, smiling and dressed in festive attire, with red lighting illuminating the room.
A Whisky Spritz Made for the Next Generation: Johnnie Walker Black Ruby Blackberry & Soda Launches with Music, Culture and Momentum.

As the Official Whisky Partner of SXSW Sydney 2025, and presenting partner of the SXSW Sydney 2025 Music Festival, Johnnie Walker
Black Ruby will give one emerging Australian artist the opportunity of a lifetime, a guaranteed performance slot at SXSW in Austin in 2026.

SXSW Sydney 2025 Music Festival

Shop Johnnie Walker Black Ruby

Johnnie Walker Black Ruby Blackberry & Soda brings a fresh perspective to whisky, appealing to those who are curious about the whisky category but looking for something more vibrant, flavourful and easy to enjoy. With its contemporary serve and stylish attitude, Johnnie Walker Black Ruby Blackberry & Soda speaks to changing tastes and social rituals, offering a new way to enjoy a whisky moment.

Johnnie Walker Black Ruby Blackberry & Soda is now available at Dan Murphy’s and BWS stores nationwide.

A DJ with bright pink hair, a black furry hat, and a beaded crop top raises a can in one hand while performing at a DJ booth. Neon red lighting and a logo of a man in a top hat illuminate the background.

The Johnnie Walker Black Ruby House

The Johnnie Walker Black Ruby House will take over UTS Underground from 14-18 October 2025. Following days of iconic live music, Johnnie Walker Black Ruby will present the Walk to Austin Award, celebrating outstanding emerging talent performing at SXSW Sydney’s Music Festival. A standout act from the Johnnie Walker Black Ruby House stage will be selected by a panel of industry judges to receive the Walk to Austin Award - recognising their creativity, originality, and potential to connect with a global audience.

As part of the recognition, the selected artist will perform at SXSW® 2026 in Austin, Texas. The initiative underscores our commitment to championing the next generation of music talent, helping them progress and take bold steps forward on their creative journey - from Sydney to the world stage.

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Johnnie Walker Black Ruby Bar at Tumbalong Park Sydney

Johnnie Walker Black Ruby joins SXSW Sydney with a premium bar experience at Tumbalong Park, unveiling the bold new Johnnie Walker Black Ruby Blackberry & Soda. Visit the bar each day between 13th - 19th October 2025, located in Darling Harbour.

A colourful, illustrated festival map divided into four sections, showing booths for brands like Adobe and LOréal, food trucks, outdoor seating, music stage, a first aid tent, and small groups of people walking or sitting on grass.