BLUE LABEL
CITIES OF
THE FUTURE LIMITED
EDITION DESIGN
JOHNNIE WALKER BLUE LABEL CITIES OF THE FUTURE IMAGINES A NEW TOMORROW…
200 YEARS FROM NOW.
Johnnie Walker Blue Label, in collaboration with renowned digital artist Luke Halls, reimagines a thriving and vibrant future society that has transformed cityscapes and skylines, embracing new scientific developments to push the limits of what’s possible through the release of 10 limited edition designs.
Part of the beauty of Johnnie Walker Blue Label is that the whiskies used to craft this exceptional Scotch have been laid down many years ago, so whisky makers have to look into the future and create a picture of the flavour that people will be enjoying in several decades time – this is an extraordinary skill. I hope my glimpse of the future pays tribute to this expertise.
LUKE HALLS
ENTER MARS 2220
This collection features cities including London, Hainan, Taipei, Mexico City, Seoul, Sydney, Bangkok, Berlin, Singapore and, of course, Mars. Discover a rich world of flavour as you are transported into this world of 2220 by scanning on the front of the bottle with your smartphone.