TOGETHER WE MOVE FORWARD
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KEEP WALKING Stories

TOGETHER WE MOVE FORWARD
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KEEP WALKING For Progress

From day one, Johnnie Walker has had one priority: moving forward. You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft of our delicious whiskies, to being part of people's personal milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

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Where will your steps lead?

The average person walks 150 million steps in their lifetime, but how many go somewhere different? We want to celebrate those bold enough to step off the well-trodden path creating new paths for us all to follow. To make the moments we share together more diverse, inclusive and rich. To KEEP WALKING together for progress.

Keep Walking Man

Walk with us

Take the plunge and discover cocktail recipes, new product launches and the latest from our world of whisky.

Thank You For Choosing To Make Every Sip a Story.

This is just the first step to a whole new whisky experience. We're glad to have you on board. Keep walking.

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WALKING TOGETHER FOR CHANGE

Calvin Royal III is an internationally acclaimed principal dancer with the American Ballet Theatre, one of the world’s most iconic classical ballet companies. Calvin is a champion for a more inclusive and diverse arts sector.

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FIRST STRIDES

In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organizations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.

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Footsteps of Progress
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In Eastern Europe, Johnnie Walker is inviting women to leave their mark in society, by planting footprints featuring women’s names around metro stations, malls and bus stations. Each footprint features a QR code that takes people to the inspiration that these women want to share with the world.

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Walk Beyond
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In South East Asia, Johnnie Walker South launched ‘Walk Beyond’; a brand platform spotlighting the progressive blend of creative cultures born from the streets of Southeast Asia, in a region where an emerging generation of fluid, curious and bold multi-hyphenates are setting their own agendas of self-expression.

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Partnership with Diet Paratha
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In the United Kingdom, Johnnie Walker partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community.

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Keep Walking Man

Walk with us

Take the plunge and discover cocktail recipes, new product launches and the latest from our world of whisky.

Thank You For Choosing To Make Every Sip a Story.

This is just the first step to a whole new whisky experience. We're glad to have you on board. Keep walking.

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