In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organisations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.

In Eastern Europe, Johnnie Walker is inviting women to leave their mark in society, by planting footprints featuring women’s names around metro stations, malls and bus stations. Each footprint features a QR code that takes people to the inspiration that these women want to share with the world.

In South East Asia, Johnnie Walker launched ‘Walk Beyond’; a brand platform spotlighting the progressive blend of creative cultures born from the streets of Southeast Asia, in a region where an emerging generation of fluid, curious and bold multi-hyphenates are setting their own agendas of self-expression.

In the United Kingdom, Johnnie Walker partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community.