Rules for the charitable social tagging campaign



Diageo Americas, Inc., Norwalk, CT, will donate $1.00 up to $50,000 to Monumental Women for every friend who is twenty-one (21) years of age or older tagged by a person who is also twenty-one (21) years of age or older within the comment section of a Jane Walker icon Instagram post made by Sophia Bush (@SophiaBush), Aja Naomi King (@AjaNaomi_King), Catt Sadler (@IAmCattSadler) between Thursday, 3/1/2018 at 8:01 a.m. Eastern Time and Saturday, 3/31/2018 at 11:59:59 p.m. Eastern Time along with the hashtag #WalkWithJane. 


Donation will be made to Monumental Women (The Elizabeth Cady Stanton and Susan B. Anthony Statue Fund Inc.) with an address of Post Office Box 150-074, Van Brunt Station, Brooklyn, NY 11215. (“Charity”).


Important Restrictions:


Offer valid only in the United States and is void elsewhere and where prohibited by law. Maximum donation to Charity is $50,000. Should the $50,000 donation threshold be attained prior to 3/31/2018 at 11:59:59 p.m. ET, Offer will automatically end at that time and notice of Offer termination will be posted on (@johnniewalkerus), the official Instagram page of JOHNNIE WALKER.


In order to post comment and tag a friend, you must verify that you are of legal age to consume alcohol beverages as per Instagram’s functionality and “follow” @johnniewalkerus (if you do not already).




Friend must be someone other than you and cannot be a group/team/association of any kind.


Wireless Internet access and/or other fees may apply when participating in the Offer. Please consult your wireless service provider regarding your pricing plan before participating in the Offer.  Not all cellular phone providers carry necessary service to utilize the Instagram app and thereby participate in the Offer. Wireless Internet access is not available in all areas.


Comment tagging a friend must have been posted by you during the Offer Period of 3/1/2018 at 8:01 a.m. Eastern Time - 3/31/2018 at 11:59:59 p.m. Eastern Time. If taken previously or after the Offer has concluded, any such posted comment will NOT result in Diageo Americas, Inc. making a donation.


There is a limit of one (1) comment tagging a friend per person, resulting in a maximum of one dollar ($1) being donated by Diageo Americas, Inc. to Monumental Women. An Instagram account may only be used by the individual assigned to such account by Instagram, LLC. If a person has more than one (1) Instagram account, only one (1) such account may be used to post a comment and participate in the Offer. After the first comment tagging a friend by a given eligible person/Instagram account, no additional comments from such person/Instagram account will result in a donation being made by Diageo Americas, Inc. to Monumental Women. (If you comment on one Jane Walker Instagram post, commenting on any other Jane Walker Instagram post will not result in a donation being made by Diageo Americas, Inc. to Monumental Women.) In addition, tagging more than one (1) friend who is 21 years or older in a comment will not result in any increase of Diageo Americas, Inc.’s one dollar ($1) donation to Monumental Women. But, Diageo Americas, Inc. reserves the right to withhold even the initial donation without notice or liability of any kind should Diageo Americas, Inc. determine that participants have blatantly, egregiously or willfully violated the comment posting limit. Without in any way limiting the foregoing, copying or “re-gramming” other persons’ comments will not result in donation. 


Should the comment qualify for donation (as determined by Diageo Americas, Inc. and/or its promotion marketing agency in their sole discretion), no action is required by the participant him/herself beyond posting of comment on Instagram as set forth above.


No donation will be made by Diageo Americas, Inc. for comments with content in addition to tagged friend which


  • violate or infringe any copyright, trademark, trade name, trade secret or other proprietary right of any person or entity (as well as the rights of the tagged friend);
  • contain comments that reference or depict full or partial nudity, defined as the display of the genitals, pubic area, vulva, anus, or anal cleft with less than a fully opaque covering or the showing of the breast with less than a fully opaque covering of any part of the nipple, or any lewd or sexually suggestive gesture;
  • depict or reference persons consuming alcoholic beverages;
  • depict or reference persons conducting themselves in an inappropriate manner;
  • contain material that would imply that the consumption of alcoholic beverages is acceptable before or while operating machinery, driving a vehicle or undertaking any other activity that requires a high degree of alertness or physical coordination;
  • contain any material that would degrade or demean the human form, image or status of women, men or the members of any group based on race, religion, ethnic background, sexual orientation or any other minority status;
  • include an image of any person that appears to be under 21 years of age (or if the tagged friend is under 21 years of age);
  • are irrelevant to the theme of Walk with Jane and Keep Walking America (and/or Monumental Women); or
  • are obscene, provocative, lewd or otherwise objectionable or those which reflect poorly on the JOHNNIE WALKER brand and/or Monumental Women.



Diageo Americas, Inc. and/or its promotion marketing agency shall determine in their sole discretion if a comment complies with these Terms (including the preceding content requirements, to the extent applicable) and thereby qualifies for a donation. Diageo Americas, Inc. will not provide notification of any kind if a comment does not qualify for donation for any reason; similarly, Diageo Americas, Inc. may but is in no way obligated to acknowledge that a given comment qualifies for a donation.


Posted comment becomes the property of Sponsor and receipt of same may not be acknowledged.  By posting a comment, you represent and warrant that such comment is your sole, original work and that it does not infringe upon the rights of any other party, including but not limited to any intellectual property, trade secret or other proprietary rights of any other party. By posting a comment, you further represent and warrant that any person(s) referenced therein (including but not limited to the tagged friend) have given his or her express written consent to the reference and use as contemplated by these Terms and that you have obtained written permission for such use from any such person.  Posting of a comment grants Diageo Americas, Inc. the right to use, publish, adapt, edit and/or modify such comment in any way, in whole or in part, and to use such comment, and any ideas or concepts contained therein, in commerce and in any and all media now known or hereafter discovered, worldwide, including but not limited to the official JOHNNIE WALKER Instagram page or the JOHNNIE WALKER website, without limitation or compensation to you and without right of notice, review or approval of any such use of posted comment. Posting of comment (including any text or caption to same) [??] further constitutes your consent to irrevocably assign and transfer to Diageo Americas, Inc. any and all rights, title and interest in and to the comment including but not limited to all intellectual property rights and proprietary rights worldwide. (The preceding is subject only to those rights reserved by Instagram, LLC as the operator of a social media platform).  Any content, material or information included in posted comment shall not be confidential, proprietary or trade secret.  By posting a comment, you consent to Diageo Americas, Inc.’s use, reproduction and disclosure of the comment, and the ideas, concepts or other materials contained therein, for any purpose, including any commercial purpose.  Any posted comment that contains third party artistic works, copyrights, trademarks, trade names, logos or similar brand identifying marks, trade secrets or other proprietary rights is NOT valid and will not result in a donation being made by Diageo Americas, Inc.


This offer cannot be combined with any other Diageo Americas, Inc. or JOHNNIE WALKER coupon, discount, offer or promotion.  Individual participation only; group, organization, club or business requests are not allowed.

Charity is not endorsing Diageo Americas, Inc. or its JOHNNIE WALKER brand of scotch whiskey.

Any data posted on the official JOHNNIE WALKER Instagram page or elsewhere regarding the Offer, including the amount of the donation by Diageo Americas, Inc. to date, is intended solely for informational purposes, is not binding in any way upon Diageo Americas, Inc. and may be modified by Diageo Americas, Inc. without notice or liability of any kind.

Consumer will not receive any charitable deduction or other tax benefit (or other incentive of any kind) in conjunction with Offer participation.

All decisions of Diageo Americas, Inc. regarding the Offer and these Terms (including but not limited to whether posted comments qualify for a donation) are final and binding in all respects. The failure of Diageo Americas, Inc. to enforce any provision of these Terms in a given circumstance shall not constitute the waiver of such provision.




Diageo Americas, Inc. and its agencies are not responsible for lost, late, damaged, illegible, garbled, jumbled, inaccessible, corrupted, misdirected or incomplete comment, due to lost, failed, delayed or interrupted connections or miscommunications, or to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of comment. The preceding includes but is not limited to filtering or other operation of the functionality of Instagram. 


Diageo Americas, Inc. is not responsible for incorrect or inaccurate information, whether caused by Instagram users or by any human or technological error that may occur in the processing of comments in this Offer. Diageo Americas, Inc. reserves the right, in its sole discretion, to cancel or suspend all or a portion of the Offer, should viruses, bugs or other causes beyond control of the Sponsor corrupt the administration, security or proper operation of the Offer. CAUTION: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE ANY MOBILE WEBSITE, DEFRAUD DIAGEO AMERICAS, INC. IN CONJUNCTION WITH THE OFFER OR UNDERMINE THE LEGITIMATE OPERATION OF THIS OFFER IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW (AND DIAGEO AMERICAS, INC. FURTHER RESERVES THE RIGHT IN ITS SOLE DISCRETION TO WITHHOLD DONATION(S) ATTRIBUTABLE TO SUCH CONDUCT).


Diageo Americas, Inc. shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate this Offer at any time without notice or further obligation. 



In posting a comment and participating in the Offer, you voluntarily and knowingly completely and forever release, waive and discharge Diageo Americas, Inc. and all related parties, Charity, as well as Instagram, LLC, from and against any and every kind of claim, demand, injury, costs, attorney fees, right, liability or cause of action or other liabilities of whatever kind or nature, known or unknown, absolute or contingent, and whether or not fixed, which you ever had, now has or might in the future have arising in any way or related to this Offer, including, but not limited to, your participation in the Offer; your comment;  physical and/or emotional injury or other loss of any  kind; and/or any other legal claim that may arise, whether under contract, tort, warranty or any other theory or claim.


This offer is in no way sponsored, endorsed or administered by, or associated with, Instagram, LLC.


JOHNNIE WALKER scotch whiskey imported by Diageo, Norwalk, CT.


Please Drink Responsibly.