From our sensory experience rooms to our unique and creative event spaces, you’ll find a stunning setting
for every event imaginable at Johnnie Walker Princes Street.

label studio
label studio

No other event space in Edinburgh offers such incredible views over the city skyline and castle. The capital’s best-known landmarks provide an unforgettable backdrop for brand activations, panel talks, conferences and standing receptions.

learning for life academy
learning for life academy

The Learning for Life Academyis Johnnie Walker Princes Street’s hub of innovation, whisky knowledgeand creativity, a place where trade secrets are shared, and Scotland’s world class cocktails celebrated. Providing a unique setting for smaller events, or a private syndicate room during larger events in the Label Studio.


Travel Trade admissions at Johnnie Walker Princes Street

The experiences at Johnnie Walker Princes Street are fully guided, with timed entry. To avoid disappointment, we recommend you always book tickets in advance. Please note that we do not offer complimentary admissions to Tour Group leaders, Blue Badge Guides, or Coach Drivers. They are welcome to accompany their group on the experience if they have purchased a ticket and are requested not to conduct a guided tour or translation during the experience. Johnnie Walker Princes Street welcomes guests on a full-sensory journey of discovery where they explore flavours from across Scotland. Fluency in English or Scotch Whisky is not a requirement!

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For information on: How to book your Group or FIT guests for an experience at Johnnie Walker Princes Street, if your business qualifies for a preferred admissions rate, additional language requirements, support or anything else - please submit your enquiry on the contact form and we will respond to you as soon as possible. Thank you.

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