In 1889, it was Alexander’s turn to pass on the Walker name, leaving the company to his sons, Alexander II and George - the former a master blender and the latter a master businessman.
In 1909, Alexander and George renamed their successful new range of whiskies after the colors of their distinctive labels. Johnnie Walker Red Label and Johnnie Walker Black Label were born.
It was around this time that the leading young illustrator of the day, Tom Browne, sketched an idea for a logo on the back of a menu during lunch. Alexander and George adopted the ‘Striding Man’ immediately. At a stroke, John Walker the Victorian grocer became Johnnie Walker, the Edwardian dandy.