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From guided tastings to blend recommendations, explore nearly two centuries of whisky knowledge with Johnnie Walker on the Amazon Echo.

The Amazon Echo is a hands-free speaker you control with your voice. It connects to the Alexa voice service to play music, order a car, or even learn about whisky—instantly. All you have to do is ask.

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How to Get Started

  • I

    First, you must have an Amazon Echo, Dot, or Tap.

  • II

    Next, say “Alexa, enable Johnnie Walker” or find Johnnie Walker in the skills section of the Amazon Alexa app.

  • III

    Then, say “Alexa, open Johnnie Walker” and start exploring.

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  • Choose a Label: Find the perfect blend for yourself or a gift. Through a series of questions about flavor preference and price, Alexa will determine the proper whisky for your palate and offer relevant cocktail recommendations.

  • Try a Guided Tasting: You’ll need one of the core Johnnie Walker Labels on hand: Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Platinum Label, or Blue Label. Then, Alexa will conduct a personalized tasting based on the blend you choose. As you sniff and sip your way through the tasting, she’ll give helpful tips and ways to serve.

  • Whisky 101: Alexa will share a random fact about Johnnie Walker or whisky in general. These interesting tidbits make for clever cocktail conversation and provide an easy way to impress your friends.

  • Buy a Bottle: Alexa will help you find the nearest store or delivery option to buy a bottle of Johnnie Walker.

Alexa is Ready to Teach You About All Seven of Johnnie Walker’s Core Blends:

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