To support those on the road to achieving a boundary-breaking firsts, we’ve launched a series of grant programs to help create more opportunities for women, Black creators, and cultural innovators on their journey towards creating positive impact through their work.
The Johnnie Walker First Strides initiative aims to celebrate, inspire and enable trailblazing people and organizations taking meaningful strides to move culture forward.
Johnnie Walker continues a partnership with the go-to funding marketplace for women-owned businesses, IFundWomen to create more opportunities for women to achieve their goals. Apply for a IFundWomen and Johnnie Walker First Strides Grant.
Johnnie Walker partnered with Blacktag, a global streaming platform for Black content and creatives. For Black creators looking to push boundaries and inspire cultural change through their content, apply for a Blacktag and Johnnie Walker First Strides Creator Grant.
Johnnie Walker and partners at the National Women's Soccer League's LA-based Angel City Football Club tapped five-time Grammy Award-winning artist Brittany Howard and LA-based artist Tia P. to create "Running with the Angels," the first original anthem for a U.S. women's professional sports team and the official anthem for the ACFC team. The song is an ode to the team's trailblazing spirit, as the world's first majority women-founded, owned and operated pro-soccer team, and will serve as a celebratory anthem for the team and fans as they take the field for their first season next month.