The Johnnie Walker ‘First Strides’ initiative celebrates, inspires and enables people and organizations taking bold strides towards progress, and pushing boundaries to move culture forward for all.
Launched in 2022, the long-term initiative invests in cultural trailblazers through grants, visibility, mentorship and empowerment programming. The goal is to uplift diverse communities spanning film, music, sports, art, hospitality, and technology.
Discover some of the trailblazing women who’ve reimagined, reinvented, and redefined cinema.
Explore their stories
With an ambition to help close the gender gap in leadership, Johnnie Walker supports the missions of IFundWomen and She Should Run to create a broad community of women ready and empowered to lead the way forward.
Johnnie Walker collaborated with long-time partner Lilly Singh to script and produce a series of videos championing female leaders and spotlighting the unique challenges they face on the path to progress and parity.
The Johnnie Walker x Blacktag First Strides Creator Grant Program is an empowering initiative to bring Black creators’ visions into fruition through exposure, funding and mentorship. In celebration of those leading the next generation of cultural curators, the program is proud to announce its first five grant recipients who will develop and produce their next project alongside the Blacktag team with powerhouse writer and producer Kenya Barris.
Johnnie Walker and partners at the National Women's Soccer League's LA-based Angel City Football Club tapped five-time Grammy Award-winning artist Brittany Howard and LA-based artist Tia P. to create "Running with the Angels," the first original anthem for a U.S. women's professional sports team and the official anthem for the ACFC team. The song is an ode to the team's trailblazing spirit, as the world's first majority women-founded, owned and operated pro-soccer team, and will serve as a celebratory anthem for the team and fans as they take the field for their first season next month.
Take the plunge and discover cocktail recipes, new product launches and the latest from our world of whisky.
This is just the first step to a whole new whisky experience. We're glad to have you on board. Keep walking.
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