REINVENT
PUSHING BOUNDARIES
THROUGH INNOVATION

Doing things differently

Black Label Reinvent

We make great whisky. That's our area of expertise. Going further, we've partnered with world-leading sustainability experts to explore new, more sustainable ways to package and serve our world-leading whiskies.

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THE JOHNNIE WALKER PAPER-BASED BOTTLE

We're working hard to develop our very first paper-based spirits bottle - watch this space for an update.

The Future of Social Culture

Join our sustainability partner Ryan Chetiyawardana (Mr Lyan) as he explores how sustainability and tech are influencing the future of our drinks experiences in an exclusive panel discussion hosted by Tim Philips-Johansson (Global Johnnie Walker Brand Ambassador) with Benni Lickfett (Global Head of Breakthrough Innovation - Digital) and Anna Sudbury (Senior Partner Manager at Pinterest).

Step into Johnnie Walker
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Our Brand New Home

In summer 2021 we threw open the doors of Johnnie Walker Princes Street. Our landmark visitor experience in the heart of Edinburgh has been designed and developed with sustainability in mind and holds a Green Tourism Gold Award – one of the highest sustainability accolades for a visitor attraction.

Our drinks experiences
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OUR BRAND HOMES01/04
At our whisky experiences across Scotland we continually strive to find new ways to put sustainability first. Everywhere we are, every decision we take and change we make is driven by our commitment to finding, creating and implementing more sustainable ways of doing things.
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What’s better than our iconic highballs? Zero-waste versions created by some of the world’s best bartenders and coming soon to a bar near you. We’re going eco-friendly on barware too.
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We’ve deleted straws and single-use plastic cups from our bars and events, and we are going to find and use more sustainable alternatives for all promo materials. As always, we’re focused on recyclability or reusability.
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We’re reviewing every single one of our retail experiences and putting sustainability first. Everywhere we are, every decision we take and change we make will be driven by our commitment to finding, creating, and implementing more sustainable ways of doing things.
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Calling all sustainability innovators

As part of Diageo Sustainable Solutions, we’re inviting thinkers and doers to work with us to create mind-blowing sustainability solutions.

Johnnie Walker

Next Steps Initiative

Johnnie Walker

Next Steps Initiative
When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.