JOHNNIE WALKER BLUE LABEL CITIES OF THE FUTURE
IMAGINES A NEW TOMORROW
200 YEARS FROM NOW
Johnnie Walker now has looked to the future to create an inspired vision of tomorrow - journey with Johnnie Walker and walk through a mind-expanding utopian vision of world cities 200 years from now.
An innovative collaboration with renowned digital artist Luke Halls sees the whisky brand taking a bold step into the future.
Luke Halls’ illustration of London in the 23rd century explores the theme of AI empowered cities, reimagining the UK capital as a wind energy powered metropolis.
Its layers of classical architecture complemented by lightweight geometric skyscrapers of steel and mirrored glass. Multi-layered green spaces and sky parks climb their exteriors as well as lining the banks of the Thames and covering its bridges. Aerial trains and flying ‘peakbuses’ evolved from the city’s iconic red double-deckers speed between these shining towers on skyrails, providing for the heartbeat of the city and allowing rapid transit from zones 1 to 67.
The Johnnie Walker journey is 200 years in the making, since those early days when founder John Walker first threw open the doors to a small grocery shop in rural Scotland in 1820, the brand always looked to the future with a defiant optimism and a firm belief in progress.
The rare whiskies, intricate craft and innovative collaboration of Johnnie Walker and Luke Halls, make this limited-edition design Johnnie Walker Blue Label the perfect gift to give to the ones who keep walking.
Scanning an NFC on the front of the bottle with your smartphone to transported into this world of 2220 and discover a rich world of flavour.