A multi-sensory indulgence at LANDMARK

Blue Label KV Jpeg

Johnnie Walker Blue Label is the result of elite artisanship, only one in every ten thousand casks has the elusive quality, character and flavour to deliver the remarkable signature taste.

Brand lovers can now savour this exceptional whisky and have a rare opportunity to luxuriate in an immersive experience of Johnnie Walker Blue Label’s Craft, Blending, and Flavours at LANDMARK from June 3rd to June 29th.

Beyond the mere act of tasting, whisky lovers are invited to delve deeper into the world of Johnnie Walker Blue Label with a multi-sensorial experience crafted by Johnnie Walker.

The Immersive Chamber

The Immersive Chamber High Res

Step into a multifaceted 360º box with LED screens and mirrored flooring, paired with ultra-realistic motion content and sound scaping, expertly designed for a true-to-life spectacle that brilliantly unfolds the Johnnie Walker Blue Label into 3 intricate chapters - Craft, Blending, and Flavours. Walking into a bilateral interactive dialogue, guests will engage in the process of the chapter unveiling through dynamic interaction, inviting them to play an integral role in the storytelling experience.

Tunnel to Paradise

Adorned with mirrors and vibrant light tubes, the Tunnel to Paradise serves as a connecting link between The Immersive Chamber and the tasting room, offering a transcendent visual experience. Resembling a palate cleanser, guests will walk through this arch tunnel that is truly a sensory work of art, just before guests enter the tasting room.

Roundtable Tasting Room

Roundtable Tasting Room High Res

The table will be graced with an enthralling centerpiece installation, with glass domes holding tasting note ingredients placed around the table.

Here, guests will be invited to gather around the table for a truly experiential tasting of Blue Label: In partnership with Riedel, a renowned glassmaker that designs glasses in different contours to elevate the drinking experience, guests will have an exclusive opportunity to taste Blue Label in two different Riedel glasses - Bold and Elegant.

The Bold glass enhances the fiery spice and dark chocolate aroma of Blue Label, reaching a crescendo in a dry, powerful finish, while the Elegant glass brings out a harmonious combination of floral and sweet notes, lingering on the palate with a delicate finish. Accompanied by ambient illuminated visuals, the tasting experience is a true feast for the senses.

Rare Collection Exhibit

Rare Collection Exhibit High Res

Showcasing a selection of two remarkably rare collector bottles of Johnnie Walker, on an exclusive display with the utmost attention to detail for the eyes of brand lovers; the Johnnie Walker Master’s Ruby Reserve 40 Year Old and the Johnnie Walker Master of Flavour 48 Year Old, both had been more than 40 years in the making and blended with masters of exceptional knowledge in whisky.

Journey through time as you explore the storied history of Johnnie Walker, where you will be transported to a bygone era through the exhibit’s various milestones, offering a glimpse into the exquisite taste and unparalleled craftsmanship of the past.


With every Blue Label bottle purchased, guests will receive a gift set of 3 Riedel glasses to enjoy the different tasting notes of Blue Label in greater heights: Bold, Elegant, and Complex.


Exclusively at this pop-up event, guests can also take advantage of a complimentary engraving service as a memorable keepsake that will serve as a testament to their unforgettable journey through the world of Johnnie Walker Blue Label.


Available only from June 3rd to June 29th at LANDMARK, Johnnie Walker Blue Label Immersive Pop-Up Experience will be open to the public daily from 11:00am to 8:00pm. Offered to only a select few, with limited spots available for every slot (of up to 8 people), this extraordinary experience is not to be missed. Interested parties are required to register in advance to enjoy this unique experience of refined taste and luxury.

Visit our Johnnie Walker Blue Label Immersive Pop-up Experience:

Shop 220-221, 2/F, Landmark Atrium

03.06.23 – 29.06.23