“I see Johnnie Walker™ Red Label™ as powerful and explosive. The hot air balloon reflects the notion of going on a flavour journey, of seeking new adventures and soaring to new heights. It’s got the big bang, the start of the universe, visuals based on motion and power.”
Tristan Eaton

“I wanted to represent the idea of timeless craft and my mind went to classical art and architecture alongside more modern design elements. The visuals are full of culturally beloved things that were created by hand and the psychedelic patterns echo the whisky’s smokiness.”
Tristan Eaton

“There is a fearlessness and mystery around the work the blenders do and how they do it. I wanted to capture their pursuit and creation of these smoky flavours in the animalistic metaphors of a black stallion and panther, alongside celestial visionscapes and spinning galaxies.”
Tristan Eaton

“I wanted to play with different palettes and textures of green for this design. The visuals incorporate mystical elements like the northern lights and the flora and wildlife found in Scotland. For me, this is a celebration of the Scottish landscape and its people.”
Tristan Eaton

“Johnnie Walker™ Gold Label Reserve™ is the celebration blend. I wanted to reflect the idea of an unforgettable, feel-good moment. Joyful emotions are captured in glittering visuals of shining stars, sparkling diamonds and awesome explosions. It represents the ultimate party and the excitement of something wonderful happening.”
Tristan Eaton

“It takes a serious amount of dedication to spend 18 years on a quest for perfection. I have used ornate art deco patterns in my work to reflect Jim’s incredible craft and a stag standing proud to symbolise the proud Scottish heritage of Johnnie Walker™.”
Tristan Eaton

“Throughout history, from the very beginning, artists have used the female form to convey rare, unexplainable beauty. I wanted to capture the unique craft behind this liquid and by using eyes and faces, hint at the personal connection people have with it.”
Tristan Eaton

“Johnnie Walker™ Red Label™ is bursting with vibrant, smoky flavours. It is an energetic and robust blend, beautifully brought to life in visuals through Tristan’s incredible artwork.”
Jim Beveridge, Master Blender

“Johnnie Walker™ Black Label™ is a rich, complex and perfectly balanced blend, full of dark fruits, sweet vanilla and our signature smokiness. The true essence of this whisky has been perfectly captured in Tristan’s stunning artwork.”
Jim Beveridge, Master Blender

“I see Johnnie Walker™ Red Label™ as powerful and explosive. The hot air balloon reflects the notion of going on a flavour journey, of seeking new adventures and soaring to new heights. It’s got the big bang, the start of the universe, visuals based on motion and power.”
Tristan Eaton

“I wanted to represent the idea of timeless craft and my mind went to classical art and architecture alongside more modern design elements. The visuals are full of culturally beloved things that were created by hand and the psychedelic patterns echo the whisky’s smokiness.”
Tristan Eaton

“Johnnie Walker™ Double Black™ is an intense and rich premium blend with a smouldering spiciness and powerful peat smoke finish. Its many layers of intense flavour are strikingly reflected in Tristan’s remarkable artwork.”
Jim Beveridge, Master Blender

“This is a luxuriously smooth, creamy and delicately honeyed whisky with a gentle smokiness. The joy and wonder of this vibrant and versatile whisky bursts into life in Tristan’s sparklingly visual artwork.”
Jim Beveridge, Master Blender