First Strides | Johnnie Walker

USA

FIRST STRIDES

USA

FIRST STRIDES

The Steps We Took

‘First Strides’ celebrates, inspires and enables people and organisations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming. The initiative has seen Johnnie Walier champion women filmmakers at the Oscars, partner with IFundWomen to promote its career equality ambitions and team up with LA-based Angel City F.C. to advocate for more opportunities in women’s sport.

The Walkers

Many incredible Walkers have partnered with Johnnie Walker First Strides, all of whom share its ambition for progress: from Gina Prince-Bythewood, a director, writer and producer advocating for equal representation in the film industry, to TV host and comedian Lilly Singh addressing barriers facing women in leadership and artists Brittany Howard and Tia. P creating the first original anthem for a U.S. women's professional sports team, for Angel City F.C

Walk with us

We're here whenever you're ready to take the plunge with Johnnie Walker and discover cocktail recipes, new product launches and the latest from our world of whisky.

Thank You For Choosing To Make Every Sip a Story.

This is just the first step to a whole new whisky experience. We're glad to have you on board. Keep walking.

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KEEP WALKING ACTS

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Walk Beyond

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In South East Asia, Johnnie Walker launched ‘Walk Beyond’; a brand platform spotlighting the progressive blend of creative cultures born from the streets of Southeast Asia, in a region where an emerging generation of fluid, curious and bold multi-hyphenates are setting their own agendas of self-expression.

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Footsteps of Progress

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In Eastern Europe, Johnnie Walker is inviting women to leave their mark in society, by planting footprints featuring women’s names around metro stations, malls and bus stations. Each footprint features a QR code that takes people to the inspiration that these women want to share with the world.

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Partnership With Diet Paratha

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In the United Kingdom, Johnnie Walker partnered with Bridgerton star Simone Ashley and Diet Paratha to uplift, celebrate and champion the creative representation of the British South Asian community.

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