Progress means different things to us all.
For some it's having the self-belief to start something new.
for others the determination to strive for a long-held goal,
or it can simply be having the courage to follow a more rewarding path.

For John Walker it meant having the resilience to keep moving forward.

John Walker had a vision to create the finest blended Scotch Whisky in the world.
But rather than letting the enormity of the task slow him down,
he stayed focussed on the next step to keep moving closer to his goal.

It was this philosophy that helped John Walker to ultimately
build the biggest Scotch Whisky brand in the world.

And it's this belief that Johnnie Walker is sharing with the rest of the world today.

To encourage you to be confident on your own path,
and always remember that wherever you are on your journey,
the most important step isn’t your last… it’s you next.

Keep Walking.