You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft and innovation of our delicious whiskies, to being part of people's personal celebrations and milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.
For Mardi Gras and World Pride, Keep Walking Proudly is more than just the words it embodies. It’s a celebration of those bold enough to step off the well trodden path creating new paths for us all to follow. That’s why we’re using our platforms to celebrate all identities. So that however you identify; whether it’s by who you love or who you don’t, by one gender, a blend, or none at all, by a word that already exists or something new entirely, you are inspired to Keep Walking Proudly.
And the first step is to show Pride for Every Walker.
Our Proud Walkers
In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organisations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.
In Eastern Europe, Johnnie Walker is inviting women to leave their mark in society, by planting footprints featuring women’s names around metro stations, malls and bus stations. Each footprint features a QR code that takes people to the inspiration that these women want to share with the world.
In South East Asia, Johnnie Walker South launched ‘Walk Beyond’; a brand platform spotlighting the progressive blend of creative cultures born from the streets of Southeast Asia, in a region where an emerging generation of fluid, curious and bold multi-hyphenates are setting their own agendas of self-expression.