By partnering with photographers from around the globe, we have turned Johnnie Walker Black Label and Johnnie Walker Double Black bottles into gallery spaces for inspirational people doing inspirational things all around the world.

They’re not famous, nor do they seek the spotlight. They’re men and women of every age, across every continent, proving that anyone is capable of inspiring others.

To share their stories and celebrate their efforts and achievements, we have partnered with photographers from around the globe to capture them in action.

Hundreds of photographs were submitted, but only twelve were chosen. They represent a beautiful range of emotion and humanity. From the ancient art of loom weaving in the Philippines to forest rangers in Peru tasked with the protection of endangered rainforests, these inspirational stories celebrate the everyday and the epic.

Available in selected airports across the USA and Asia.