The Walker family used their encyclopedic knowledge of Scotland's malts to create a blend with universal appeal. The result? Red Label became the world's favorite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it's the label that built the Walker empire, and the brand that defined the whisky business.
DEPTH OF CHARACTER
Blending is part art, part science – it's a skill the Walker family developed over many generations. Red Label, with its combination of light whiskies from Scotland's east coast and dark, peaty whiskies from the west coast, created a blend with an extraordinary depth of flavor. The taste travels right across your palate to deliver a flavor experience no ordinary whisky can match.
THIS IS OUTDOORS, THIS IS SETTING OFF ON YOUR BIKE ALONG THE COAST WITH THE WIND BLOWING IN YOUR FACE."
Alexander Walker created the distinctive square bottle in 1860, with a label angled at precisely 24˚. In a world that predominately used rounded bottles, it soon became the most recognized whisky globally – it's an iconic design for an iconic whisky.
The character of this whisky is defined by intense, spicy, zingy, edgy flavors. Red Label bursts onto the palate with the freshness of the spray from a crashing wave, followed by the zing of aromatic spices and finally a long, lingering, smoky finish. The sensation in the mouth is complex – "sweet chilli" is a good description of this taste and the tingling sensation on the tongue.
A WELL-TRAVELLED WHISKY
The story of Red Label started with the pioneering vision of the Walker family. John Walker and his sons saw an opportunity to take their whisky far beyond the borders
They strove to make Red Label the world's favorite whisky and didn't give up until they achieved that goal, becoming one of the world's first truly global brands.
The intrepid merchants and engineers who set sail from Scotland over 100 years ago, taking Red Label with them, are responsible for its rapid growth in popularity worldwide. As the Walker family once said, "We sailed wherever ship could sail" – demonstrating a pioneering spirit that
Red Label is enjoyed in a variety of ways worldwide – neat, on the rocks or combined with your favorite mixer.