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Black Label

JOHNNIE WALKER® BLACK LABEL®


Johnnie Walker Black Label

WHISKY TRADITION IN A GLASS

Regarded by experts as the ultimate Scotch deluxe whisky, the benchmark by which all others are measured. With its origins in the 1870s Old Special Highland Whisky, Johnnie Walker Black Label simply became "Black Label" in 1909.

Johnnie Walker Black Label with whisky making tools

Each bottle of Johnnie Walker Black Label is two decades in the planning, draws whisky from the finest distilleries across Scotland and is aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blender's skill is in blending these whiskies together to create a whisky with an extraordinary range of flavor.

A continued focus on quality and style has resulted in Johnnie Walker Black Label earning numerous awards. Today the blend remains as rich and smooth as it was when John Walker's son and grandson were
Master Blenders.


THE SAVOY, THE EVEREST OF
DELUXE WHISKIES"
— JIM MURRAY, AUTHOR, WHISKY BIBLE

A MASTERPIECE, THE MICHELANGELO'S
DAVID OF THE BLENDER'S ART, THE VERY BEST
IN ITS CATEGORY"
— CHARLES MACLEAN, WHISKY WRITER

Black Label retains the authenticity of its creator and currently outsells every other deluxe blended Scotch whisky around the globe. That it's stood the test of time is a testament to the pioneering spirit and the skills of the House of Walker.

BEAUTIFULLY BALANCED

Johnnie Walker has the luxury of having exclusive access to Scotland's very best whiskies, ranging from the powerful west coast malts all the way to the more subtle east coast flavors. Black Label draws upon all these aromas to create a unique blend with a smooth, deep and
complex character.

It can be enjoyed on its own, with a dash of still or sparkling water, or with soda or ginger ale as a long drink.

An old picture of a plane with a Johnnie Walker logo mascot on the side

GLOBAL REACH

The origins of Johnnie Walker Black Label go back to when John Walker's son Alexander took over in 1857. Realizing the genius and untapped potential of his father's blends, Alexander focused on expanding the whisky side of the business.

OLD HIGHLAND WHISKY - JOHN WALKER & SONS, KILMARNOCK, (REGISTERED)

Johnnie Walker's son Alexander drew inspiration from his father's signature smoky style. And in 1867, he copyrighted "Old Highland Whisky," which was the precursor of today's Johnnie Walker Black Label.

By 1889, John Walker & Sons had businesses established in London, Sydney and Paris, and distribution agents appointed as far as South Africa, America and India. At that time, few brands had such breadth of distribution.

By the 1890s, Alexander II and George, the grandsons of John Walker, were running the business. Following the innovative spirit of their forebears and the principle of providing high-quality whiskies, these men carved out a new vision, identifying ways to drive it to new levels of commercial success.

With marketing insight ahead of their time – the brothers understood the importance of producing an easily recognizable brand. The distinctive slanted black label was the key, and three years later in 1909 the words "BLACK LABEL" appeared on the bottle for the very first time.

Johnnie Walker Black Label® Scotch Whisky

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DOUBLE BLACK™

JOHNNIE WALKER DOUBLE BLACK®
DEEP-CHARRED INTENSITY


Red Label®

JOHNNIE WALKER® RED LABEL®
FULL OF CHARACTER


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