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Red Label

JOHNNIE WALKER RED LABEL®
OLD SCOTCH WHISKY


  • Red Label Whisky

    VERSATILE AND VIBRANT

    JOHNNIE WALKER RED LABEL is the world’s best-selling Scotch Whisky. It’s renowned for its bold, characterful taste – balanced to shine through even when mixed. It’s a flavour the Walker family has never compromised on.

    The Walker family used their encyclopaedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? RED LABEL became the world’s favourite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker Empire, and the brand that defined the whisky business.

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  • Waves

    EXTRAORDINARY DEPTH

    Blending is part art, part science – it’s a skill the Walker family developed over many generations. RED LABEL with its combination of light whiskies from Scotland’s east coast and dark, peaty whiskies from the west coast, created a blend with an extraordinary depth of flavour. The taste travels right across your palate to deliver a flavour experience no ordinary whisky can match.

    The character of the whisky is defined by intense, spicy, zingy, edgy flavours. RED LABEL bursts onto the palate with the freshness of spray from a crashing wave, followed by the zing of aromatic spices and finally a long, lingering, smoky finish. The sensation in the mouth is complex – ‘sweet chilli’ is a good description of this taste and the tingling sensation on the tongue.

    Whisky expert Dave Broom says of RED LABEL, “This is outdoors, this is setting off on your bike along the coast with the wind blowing in your face, the surf is up, the wind is whipping the grass, there is salt in the air, spring is turning to summer.” RED LABEL combines distinctiveness, passion and character with style and personality.

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  • We sailed wherever ships could sail.

    A WELL-TRAVELLED WHISKY

    The story of RED LABEL started with the pioneering vision of the Walker family. John Walker and his sons saw an opportunity to take their whisky far beyond the borders of Scotland. They strove to make RED LABEL the world’s favourite whisky and didn’t give up until they achieved that goal, becoming one of the world’s first truly global brands.

    Alexander Walker created the distinctive square bottle in 1860, with a label angled at precisely 24°. In a world that predominately uses rounded bottles, it soon became the most recognised whisky globally – it’s an iconic design for an iconic whisky.

    The intrepid merchants and engineers who set sail from Scotland over 100 years ago taking RED LABEL with them are responsible for its rapid growth in popularity worldwide. As the Walker family once said, “We sailed wherever ship could sail”, a pioneering spirit that continues today.

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  • Red Label bottle

    SERVING

    RED LABEL is enjoyed in a variety of ways worldwide – neat, on the rocks or combined with your favourite mixer.

TAKE HOME
THE STORY

Have your own copy of the RED LABEL story.