Watch how Mika Häkkinen spreads the Responsible Drinking message across the continent.
In Latin America – where carnival is a lifestyle and dancing a form of art – JOHNNIE WALKER® launches a major campaign to promote responsible drinking: the Join the Pact campaign.
Double Formula One™ World Champion, Mika Hakkinen embarked on a three-week tour across Latin America to promote the Join the Pact campaign.
He spread the message to Join the Pact of 'Conductor Designado' – Designate a Driver – in six countries across the continent.
When Mika got behind the wheel of the JOHNNIE WALKER Supercar in Bogota, he became the Ultimate Designated Driver, giving passenger rides to lucky winners and VIPs.
The efforts of superstar Mika Hakkinen for the Join the Pact Campaign were not in vain – over 40,000 people committed to never drink and drive.
Enjoy the privileges that come with being a member of the House of Johnnie Walker.
JOHNNIE WALKER, RED LABEL, BLACK LABEL, GOLD LABEL RESERVE, BLUE LABEL and the KEEP WALKING words, the Striding Man device and associated logos are trademarks.
© Johnnie Walker & Sons 2014