Watch the video of the Join the Pact campaign in Asia and enjoy a taste of an event witnessed by thousands.
Before the Grand Prix made its comeback to Singapore after 42 years of absence - JOHNNIE WALKER® gave the people of Singapore some Formula One™ action in the heart of their city.
In March 2008, six months before the Grand Prix, Double World Champion Mika Häkkinen took to the streets of Singapore in a Team Vodafone McLaren Mercedes Formula One car to promote the Join the Pact campaign.
The global Join the Pact campaign was created to spread Johnnie Walker’s Responsible Drinking message across the world.
The streets of Singapore thronged with thousands who had never seen a Grand Prix car up close before, as they thrilled to Mika’s spectacular controlled driving skills and listened to his message of Responsible Drinking.
After an astonishing showcase of control behind the wheel, he called on spectators, celebrities and VIPs to make a commitment to Never Drink and Drive by signing The Pact. Or as Mika said 'Enjoy the noise and Join the Pact.'
Enjoy the privileges that come with being a member of the House of Johnnie Walker.
JOHNNIE WALKER, RED LABEL, BLACK LABEL, GREEN LABEL, GOLD LABEL, BLUE LABEL and the KEEP WALKING words, the Striding Man device and associated logos are trademarks.
© Johnnie Walker & Sons 2014